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Why You’ll love it
Shape messy, matte styles in seconds and still run your hands through.
Builds touchable hold with a dry, non-greasy matte finish.
Adds texture and grit for fuller-looking, piecey styles.
Reworkable formula lets you restyle hair throughout the day.
Description
Hi Lift Shaper Matte Paste is a styling paste that shapes hair with flexible, matte control. This workable formula helps you create definition, separation and texture without stiffness or crunch.
The creamy paste glides through hair easily, then dries down to a natural, matte finish that looks effortless, not over-styled. Ideal for short to medium hair, it’s perfect for lived-in styles, messy crops, and piecey definition on layers. Use in the morning to set your look, then rework throughout the day with your fingers. It feels lightweight yet gives enough grip to keep styles in place, while still allowing movement. Hair looks thicker, more defined and stays touchable, with no greasy residue or heavy shine.
The water base that carries and dissolves the other ingredients in most products.
May suit
All hair and skin types.
Worth knowing
Almost always the first ingredient listed in water-based products.
Ceteareth-25Cleansers / surfactants
Emulsifier and surfactant
Helps blend oil- and water-based ingredients and supports product spreadability.
May suit
Those wanting smooth, uniform haircare textures that apply easily.
Worth knowing
It is commonly used in conditioners, creams, and styling products to keep formulas stable and consistent. It also assists with rinsing and overall product feel.
PEG-7 Glyceryl CocoateCleansers / surfactants
Mild surfactant and emollient
A gentle, non-ionic surfactant that also adds light softness and slip to hair.
May suit
Those looking for mild cleansing with a smoother, less stripped feel.
Worth knowing
It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.
PetrolatumOils and butters
Occlusive moisturiser
Petrolatum forms a protective barrier that helps lock in moisture and smooth the hair and scalp.
May suit
Those with very dry, fragile or textured hair that benefits from strong moisture retention.
Worth knowing
It is highly refined for cosmetic use and is valued for its ability to reduce moisture loss. Because it is heavy, it is usually used in small amounts or in targeted treatments.
Helps blend oils and fragrance into water-based formulas for even texture and performance.
May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.
Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
VP/VA CopolymerThickeners and stabilisers
Film-forming styling polymer
A film-forming polymer that helps provide hold, texture and style retention.
May suit
People looking for longer-lasting hold or improved definition in styling products.
Worth knowing
It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.
KaolinThickeners and stabilisers
Absorbent mineral clay
Kaolin is a fine white clay used to absorb excess oil and provide gentle cleansing or texture in haircare products.
May suit
Those with oily scalps or those using styling products that benefit from a matte, volumising effect.
Worth knowing
Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.
PVPThickeners and stabilisers
Film-forming polymer
PVP is a film-forming ingredient that helps provide hold and structure in styling products.
May suit
Anyone looking for longer-lasting hold, enhanced definition or improved style memory.
Worth knowing
It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.
Cera Alba (Beeswax)Thickeners and stabilisers
Thickener and styling aide
A natural wax used to thicken formulas and provide light hold and conditioning.
May suit
People looking for products that add gentle control, smoothness or texture.
Worth knowing
Beeswax can help lock in moisture and give hair a soft, pliable finish. It is commonly used in balms, pomades and creams for shape and definition.
Stearic AcidThickeners and stabilisers
Thickener and stabiliser
A fatty acid that helps thicken and stabilise formulations while adding a soft, conditioned feel.
May suit
Those who prefer richer, creamier textures in conditioners and styling products.
Worth knowing
It is commonly used to give products structure and improve spreadability. It can be derived from plant or animal sources, with most haircare brands typically using plant-based forms.
Cetyl AlcoholConditioning agents
Emollient and texture enhancer
Cetyl Alcohol helps soften the hair and gives products a smooth, creamy texture.
May suit
Those looking for conditioning, slip, or richer textures in their haircare products.
Worth knowing
Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.
Mineral OilOils and butters
Emollient / occlusive
Helps smooth and coat the hair by forming a lightweight protective layer.
May suit
People looking to reduce moisture loss, add slip, or tame frizz.
Worth knowing
Mineral oil is a highly refined cosmetic-grade ingredient valued for its stability and ability to lock in moisture. It is commonly used in hair treatments and styling products for added softness and shine.
GlycerinHumectants
Humectant
Attracts and holds water to help hair feel hydrated and soft.
May suit
Dry or dehydrated hair, and many curl and moisture routines.
Worth knowing
A very common, well-tolerated humectant used across countless products.
PhenoxyethanolPreservatives
Preservative
Helps keep the product stable and pleasant to use after opening.
May suit
All products that need protecting from spoilage.
Worth knowing
A very common, well-studied preservative used at low levels.
EthylhexylglycerinPreservatives
Preservative booster
Helps support the preservation system and can provide mild skin-conditioning benefits.
May suit
Those interested in gentle preservation systems or sensitive scalps may find it relevant.
Worth knowing
It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.
ParfumFragrance ingredients
Fragrance
Gives the product its scent.
May suit
People who enjoy a scented product.
Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Citric AcidpH adjusters
pH adjuster
Fine-tunes the product pH, which can help the hair surface feel smooth.
May suit
Most hair types as part of a balanced formula.
Worth knowing
Usually present in small amounts to balance the formula.
Disodium EDTAChelating agents
Chelating agent
Binds to minerals from hard water so the product works consistently and stays stable.
May suit
All products, especially in hard-water areas.
Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Titanium DioxideColourants
Opacifier / colourant
Titanium Dioxide is used to add white colour or opacity to haircare products.
May suit
Those interested in product appearance or opacity, such as in creams or conditioners.
Worth knowing
It is commonly used to create a uniform, opaque look and can also help stabilise formula appearance. Its presence does not affect how the product performs on the hair.
