How To Use Hi Lift True Colour Hair Colour Creme

Note: We recommend performing a strand test before using this colour for the first time, or when trying a different shade, as results can vary depending on your hair.

Permanent Formula
Mixing ratio - 1:1.5.
Processing time - 30 to 45 minutes.

Semi/Demi & Toners Formula
Mixing ratio - 1:2.
Processing time - visual or up to 30 minutes.

Intensifiers Formula
Designed to intensify the tone of your selected shade (not recommended to use on their own).
No extra peroxide is required.
Do not exceed 30ml per 100ml of tint.

Meches - Lift & Deposit Formula
Recommended to use on natural levels 2-6.
Apply to dry hair only.
Mixing ratio - 1:1.5.
Processing time - 15 minutes with heat or 30 minutes without heat.

Customer reviews

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4.8out of 5

151 ratings · 151 reviews

95% rated 4 stars or higher

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Customers say

Customers say this colour offers reliable, long-lasting results, good grey coverage and soft-feeling hair at a very affordable price. Many praise the shade range, ease of use and value, though a few report issues with blonde and ash tones turning unwanted colours or not lasting as expected.

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Most helpful review

Ashley

Verified purchase

Purchased: 7-1 Ash Blonde

29 Apr 2026

I've often wondered what the difference is between the well-known professional colour brands and these cheaper ones. Well it turns out there is none. In fact, I'm getting better results with this product. I used to use K-Pak Vero which was around $20 for 74 ml (recommended ratio of 1:1). This product is a hundred mil for $7.50 at a ratio of 1:5. In real terms that's one fifth the price.

Reviewers can enter our monthly $50 draw, whatever their rating.

Sheeian

Verified purchase

Purchased: 5-1 Light Ash Brown

Texture: Straight

IT WORKS!

27 Oct 2026

Great, strong colour. Easy to mix. Lasts forever. Great price. Quick delivery. Reasonable postage. Really nice light brown. No green ash or orangey highlights. Covers greys 100%. A beautiful brown, not “old lady brown “! I leave it on for about 40 minutes. No horrible smell. Gentle on my scalp. Doesn’t seem to damage my hair.

Would buy againGentle on scalpGreat valueEasy to useGreat colour resultEven coverageCovered greysLong-lasting colour

Tina Elisabeth

Verified purchase

Purchased: 7-1 Ash Blonde

Texture: Wavy

25 Oct 2026

I love I can do it myself, it’s genuinely gentle on my hair… but most importantly no more grey HAIR …

Would buy againGreat valueEasy to useGreat colour resultCovered greys

CHRIS

Verified purchase

Purchased: 10-1 Extra Light Ash Blonde

11 Oct 2026

Very happy with your product, Hi Lift True Colour 10.1. Thank you.

Helen

Verified purchase

Purchased: 9-0 Very Light Blonde

8 Sep 2026

Always a reliable colour and leaves hair soft and manageable.

Connie

Verified purchase

Purchased: 12-00 Artic Light Blonde

7 Sep 2026

Fantastic product.

True Colour Hair Colour Creme

How To Use Hi Lift True Colour Hair Colour Creme

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Customer reviews

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IT WORKS!

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