"Love love love the True Eco line! I’m an inexperienced DIY’er who has definitely learned some lessons the hard way, but this product being ammonia free makes it very difficult to go wrong. I’ve purchased 3 different shades and tried different combinations, and each time my hair comes out looking fresh and vibrant :) I highly recommend these products! " - Alyce Z
Hi Lift

True Eco Hair Colour Creme

4.8 (22)
$10.95
or 4 payments of with
Free shipping on orders over $59
  • Delivery
  • Click & Collect
Free Shipping on orders $59.00 +
In Stock
Arrives Wed, Oct 21st - Mon, Oct 26thChange postcode

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

5 Piece Sample Sachet Set
FREE The Jojoba Company Sample Sachet Set
With all orders over $99+
"Love love love the True Eco line! I’m an inexperienced DIY’er who has definitely learned some lessons the hard way, but this product being ammonia free makes it very difficult to go wrong. I’ve purchased 3 different shades and tried different combinations, and each time my hair comes out looking fresh and vibrant :) I highly recommend these products! " - Alyce Z
Why you’ll love it
  • Ammonia and PPD free.
  • Made in Italy.
  • Size: 100ml
Ideal for
Blonde & bleached hair Grey hair
Benefits
Adds shine
Description
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Reviews

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4.8out of 5
22 ratings · 22 reviews
95% rated 4 stars or higher
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Customers say

Customers say this hair colour gives natural-looking, rich shades with good grey coverage, leaves hair soft rather than dry, and has a mild, non-toxic smell, with fast delivery and easy application. A few mention slight shade variation, and one reports a bad reaction despite choosing it cautiously.

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Most helpful review
Pauline
Verified purchase
Purchased: 6-00 Dark Intense Blonde
21 Aug 2026
Great products, the service and prompt delivery were excellent, thankyou

Reviewers can enter our monthly $50 draw, whatever their rating.

Joanna
Verified purchase
Purchased: 1-0 Black
5 Dec 2023
As im allergic to PPD in hair colours, I was excited to try this, as a last resort to colouring my grey hair.
Unfortunately this gave me a bad reaction on a patch test, and I won't be using it on my hair.
For anyone in my situation, colours may say PPD free, but there are other chemicals in the colour that are a substitute and may give more reactions.
It was worth a go though!
Michelle
Verified purchase
Purchased: 8-71 Light Brown Ash Blonde
25 Jun 2026
Brilliant product, perfect colour for my aging hair! Customer service top notch, always delivered quickly, thank you ☺️
Isabel
Verified purchase
Purchased: 5-00 Light Intense Brown
25 Jun 2025
Great product, good grey coverage.
jenny
Verified purchase
Purchased: 5-1 Light Ash Brown
22 Mar 2026
Love this brand.
Juliet
Verified purchase
Purchased: 5-7 Coffee
28 Feb 2026
I am so happy with the quality and texture. It makes my hair look very natural and fantastic.
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