Brow Perfector 6.5ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those looking for natural waxes that add softness, light structure or frizz control.

It is derived from sunflower seeds and is often used as a vegan alternative to beeswax. It can support product stability while giving a smooth, non-greasy finish.

Those who prefer creamy, stable formulations that offer light conditioning.

It is a self-emulsifying form of glyceryl stearate, commonly used to create uniform textures in creams and conditioners. It can also contribute mild softness to the hair fibre.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those seeking smoother, more manageable hair or added nourishment without heavy oils.

Olive oil unsaponifiables are the fraction of olive oil rich in naturally occurring lipids that remain after saponification. They are valued for their ability to support softness and suppleness in hair products.

Those with oily scalps or those using styling products that benefit from a matte, volumising effect.

Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.

Those seeking lightweight conditioning that does not weigh down fine to medium hair.

They are derived from jojoba oil but are more stable and have a less oily finish. Commonly used to add slip and reduce frizz in haircare formulas.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Those seeking lightweight hydration without heaviness.

It also supports product texture and can enhance the performance of other ingredients in a formula.

Those looking for firmer hold or richer textures in styling products.

Carnauba wax helps enhance product stability and contributes to smooth, workable textures. It is valued for its high melting point and glossy finish.

Those who prefer richer, creamier textures in conditioners and styling products.

It is commonly used to give products structure and improve spreadability. It can be derived from plant or animal sources, with most haircare brands typically using plant-based forms.

Those who enjoy luminous or light-reflective finishes in styling or colouring products.

It is a mineral powder widely used in cosmetics for its reflective properties. In haircare, it is typically present in small amounts for visual effect rather than performance.

Those looking for smoother-feeling hair or lightweight conditioning without heaviness.

It is commonly sourced from larch trees and is valued for its ability to enhance spreadability and reduce moisture loss. Its lightweight film can support smoother styling.

Those interested in soothing or antioxidant‑rich scalp and haircare products.

Honokiol is valued for its calming and antioxidant properties in cosmetic formulations. It is generally included in small amounts to complement other supportive ingredients.

Those looking for plant-derived emollients or waxes in styling or conditioning products.

This wax helps improve texture and spreadability in creams, balms and styling products. It is valued for its low melting point and soft, conditioning feel.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

Those looking to improve hydration in dry or dehydrated hair.

It is a lightweight moisturising ingredient often used to enhance smoothness and reduce dryness without heaviness.

Those interested in products designed to maintain a balanced and consistent formula performance.

It can also provide mild absorbent or mattifying properties, depending on the product type. Its use supports formula stability and texture.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Those who prefer products with a more velvety or refined texture.

In haircare, alumina can also aid in dispersing other ingredients evenly throughout a formula. It is used in small amounts to support product consistency rather than to affect hair directly.

Those interested in product appearance or opacity, such as in creams or conditioners.

It is commonly used to create a uniform, opaque look and can also help stabilise formula appearance. Its presence does not affect how the product performs on the hair.

Those interested in tinted or colour-enhancing products.

These pigments are valued for their stability and are widely used to achieve natural-looking shades. They do not affect the performance of the haircare formula beyond providing colour.