Organic Liquid Foundation with Hyaluronic Acid 30ml

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Those interested in product appearance or opacity, such as in creams or conditioners.

It is commonly used to create a uniform, opaque look and can also help stabilise formula appearance. Its presence does not affect how the product performs on the hair.

Dry, coarse or damaged hair types that benefit from added softness and smoothness.

It is valued for its emollient properties and is often included to support a smoother feel and appearance. It can also help enhance suppleness without weighing hair down when used in balanced formulations.

Those seeking smoother, more manageable hair or added moisture without heaviness.

Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those who prefer smoother, creamier product textures or light conditioning benefits.

It is derived from fatty acids and is commonly used to stabilise formulations and improve spreadability. It also contributes a light, non-greasy conditioning effect.

Those looking for softer, more manageable hair or products with a creamy, stable texture.

It is derived from olive oil and is commonly paired with Sorbitan Olivate to form a gentle, stable emulsifying system. It supports both product texture and hair feel without weighing hair down.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those wanting gentle, lightweight conditioning in creams, conditioners or styling products.

It is derived from sorbitol and olive oil components and is commonly used to create smooth, stable emulsions. It is valued for its mildness and compatibility with many hair types.

Those seeking added softness, moisture support or smoother-feeling hair.

It is a phospholipid commonly derived from soy or sunflower and is valued for its ability to enhance spreadability and moisture retention. It can also help stabilise certain formulations.

Those seeking added smoothness, softness or moisture in dry or coarse hair types.

It creates a protective, buttery coating that can help reduce moisture loss and enhance manageability. Often used in nourishing and restorative treatments.

Dry, coarse or thick hair that likes richer oils.

Suits some hair types more than others, and a little usually goes a long way.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those interested in soothing or antioxidant-rich botanical ingredients.

It is commonly used in haircare for its calming and conditioning properties. Its gentle nature makes it suitable for a wide range of formulations.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Those looking for plant-based ingredients that help support hair and scalp vitality.

Kakadu plum is known for its naturally high vitamin C content, which can help support overall hair and scalp care formulations. It is commonly included in modern botanical or antioxidant-focused products.

Those seeking added softness, shine or frizz control, particularly in dry or coarse hair.

It is rich in fatty acids, which can support hair feel and manageability without heavy residue. Often used in both rinse-off and leave-in formulas.

Those looking to add softness, shine or protection to dry or coarse hair.

It is rich in fatty acids that help reduce moisture loss and improve manageability. Often used in both leave-in and rinse-off formulas for added nourishment.

Those looking to improve hair softness, support manageability or add light nourishment.

It is rich in fatty acids that can help support the feel and appearance of dry or coarse hair. Often included in blends to enhance overall conditioning benefits.

Those who enjoy botanical fragrances in their hair products.

As an essential oil, it may also contribute light conditioning or soothing properties depending on the formulation. Its scent can vary in intensity based on the grade and extraction method.

Those who enjoy naturally derived fragrance components in their haircare routine.

Like many essential oils, it is primarily included for its aromatic profile. It may also appear in formulas that highlight botanical or natural fragrance blends.

Those who enjoy naturally derived fragrance notes or prefer botanical essential oils.

Lavender oil is commonly used for its pleasant aroma and is often included in products aimed at creating a calming sensory experience. Like other essential oils, it is typically used in low concentrations.

Those looking to add softness, shine or scalp comfort to their routine.

This oil is valued for its emollient properties and is often used in treatments targeting dry or brittle hair. It can also help support a comfortable-feeling scalp.

Those seeking gentle, plant-derived ingredients for scalp comfort or lightweight conditioning benefits.

Chamomile extracts are common in both skincare and haircare for their calming properties and light conditioning effect. They can also contribute to a soft, natural feel in formulations.

Those looking for mild cleansing or lightweight conditioning in shampoos, conditioners, and leave‑ins.

It is commonly paired with fatty alcohols to create stable, creamy formulations. It contributes to slip and spreadability without weighing hair down.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those who enjoy floral-scented hair products or are checking for specific fragrance components.

It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

People who enjoy richer, spicy fragrance profiles may notice its contribution to a product’s scent.

It is one of the fragrance allergens that must be listed on product labels when present above certain levels. Its inclusion does not indicate a problem for most users, but those with known sensitivities may prefer to check for it.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

People who monitor specific fragrance allergens in their haircare may find this information useful.

It occurs naturally in several essential oils and is included in ingredient lists when present above set trace levels. Its presence does not indicate product strength or quality, only transparency for those tracking potential sensitivities.

Those who enjoy aromatic, clove-like fragrance profiles or who are reviewing products for fragrance allergens.

It is one of the fragrance allergens that must be listed separately on labels when present above certain thresholds. Its presence does not indicate product quality, but may help people who monitor their fragrance exposure.

Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.

Those interested in the colour tone or opacity of tinted or colour-depositing hair products.

Iron oxides are widely used because they provide consistent colour and remain stable in a variety of formulations.