Organic Soothing Gel Mask 50ml

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those seeking longer-lasting hydration or improved hair softness and manageability.

It binds to the hair and scalp surface, helping maintain moisture levels even after rinsing. Commonly used in leave-in and rinse-off hydrating formulas.

Those who enjoy naturally derived aromatic ingredients or soothing botanical additions in their haircare.

As an essential oil, it is typically included at low levels for scent and sensory benefits. It may also contribute a subtle conditioning or calming feel depending on the formulation.

Those seeking added moisture or products aimed at improving hair softness and resilience.

Often sourced from the 'resurrection plant', it is valued for its ability to retain moisture under dry conditions. In formulas, it complements other hydrators and conditioning agents.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those looking for gentle, plant-based ingredients that can complement conditioning formulas.

Soybean seed extracts often contain beneficial fatty acids and antioxidants that can support overall formula performance. Their exact action can vary depending on concentration and processing.

Those looking for added softness, shine, or nourishment in dry or coarse hair.

It is commonly used as a lightweight conditioning oil in many haircare formulas. It can also support the spreadability of styling and treatment products.

Those looking for soothing or microbiome-friendly scalp care.

Ferments like this are commonly added to modern haircare to help maintain scalp comfort and support the skin’s natural barrier. They can complement both everyday and targeted scalp routines.

Those with oily scalps or those using styling products that benefit from a matte, volumising effect.

Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.

Those looking for lightweight oil control or products with a smoother, more refined texture.

It is a mineral-derived ingredient widely used to adjust viscosity and improve spreadability in formulations. In haircare it appears in small amounts, mainly for product consistency rather than direct hair effects.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those looking for mild cleansing ingredients that are suitable for regular use.

It is derived from fatty acids and amino acids, making it a popular choice for gentle, well‑tolerated formulations. It can also support a smooth, stable product texture.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.