Phyto-Active Micellar Rosewater

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those seeking longer-lasting hydration or improved hair softness and manageability.

It binds to the hair and scalp surface, helping maintain moisture levels even after rinsing. Commonly used in leave-in and rinse-off hydrating formulas.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for mild, low-irritation cleansing or formulas suited to sensitive scalps.

It is often used in sulphate-free shampoos because it provides effective cleansing without a strong stripping effect. It can also help improve the mildness of cleansing blends.

Those looking for gentler preservative systems or products aimed at maintaining scalp comfort.

It is a salt of levulinic acid often used alongside other mild preservatives to help keep products stable. It is generally well tolerated in leave-on and rinse-off haircare.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those seeking smoother, more manageable hair or added moisture without heaviness.

Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

Those looking to improve hair hydration, softness, or manageability.

It is a component of the skin and scalp’s natural moisturising factors and is well tolerated in most formulations.

Those interested in products that use plant-derived preservative systems.

It is commonly sourced from anise and is often used alongside other mild preservatives for broad-spectrum protection. It supports product stability without affecting typical haircare performance.

Those looking for mild, low-foaming cleansers including sensitive scalps or dry hair types.

It is derived from coconut fatty acids and glutamic acid and is commonly used in gentle or sulphate‑free cleansing formulas.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those interested in formulas that use multifunctional ingredients for preservation and hair feel.

It is often used alongside other preservation systems to help maintain product quality. It also adds a soft, conditioned feel to hair without heaviness.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.