Joico Blonde Life

We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created Blonde Life, a luminous line of care and lightening products created specifically for hair that’s been bleached, over-processed, or lifted to new heights: gorgeous, shiny, healthy intentionally blonde. Our Brightening Shampoo, Conditioner, Masque, and Powder Lightener—created with cutting-edge Arginine and an exotic blend Monoi and Tamanu oils–banish the challenges of brassiness, off-tones, fading, and damage that blondes face on a daily basis. Trust us, with Blonde Life, you really will have more fun.