Joico Curl Cleansing Sulfate-Free Shampoo is a curl enhancing shampoo that will create bouncy, healthy curls.
We like to think of your curls as a blessing; and you’re going to start seeing them that way, too, once you shampoo with this sulfate-free, purifying formula–specifically designed to put the boing back in your ‘do. As in: full-body curls that move and bounce without a frizzy strand in sight; plus, breakage reduced by 64 percent. If that doesn’t have you jumping for joi, we don’t know what will…
Perfect choice for: Medium-density hair that’s curly, frizzy, or wavy.
Here’s how: Saturate hair thoroughly with warm water, then work in a good dollop of Curl Cleansing, gently massaging into a fine lather. Repeat if necessary.
The inside secret: Our three-pronged approach includes Triple-Oil Complex–a super-nourishing combination of Avocado, Babassu, and Camelina Oils to help inject deep moisture into each curl; AquaLastik, a cutting-edge thermal protector that uses flexible resins and deep-sea minerals to enhance curl memory and control frizz; and Bio-Advanced Peptide Complex, proven to repair damage and deliver round-the-clock repair.
