Joico Joico Joifull Volumizing Shampoo

Get plush, long-lasting fullness with Joico Joifull Shampoo. We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fi ne hair. Leaves strands clean with a sheen—uniquely nourished and ready for extraordinary body with a natural feel.

It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler.

The ingredients in JoiFull elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results.

• Rice Protein - Rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fi ne, limp hair.
• Bamboo Extract - Fibrous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands.
• SmartRelease Technology - Packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

Directions: Apply to wet hair. Lather. Rinse well.