JoiWhip Firm Hold Design Foam No7 300ml

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$32.76

$40.95

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Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

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Most Helpful Review

"The only mousse to use excellent product" - kim

Why You’ll love it

Feel your style stay put while your hair stays soft and touchable.

Build lasting volume without crunch, stiffness, or residue.

Tames frizz and flyaways for a smoother, sleeker finish.

Keeps curls and blow-dries defined from morning into evening.

Description

Joico JoiWhip Firm Hold Design Foam No7 is a lightweight styling mousse that delivers lasting, touchable hold.

This rich, creamy foam expands in your hands, then glides through damp hair from roots to ends, giving lift, control, and frizz management without a stiff, sticky feel. Hair dries with a smooth, satiny finish that still moves naturally.

The formula helps support your style through humidity and busy days, keeping curls defined and blow-dries fuller for longer. It feels soft once dry, so you can still brush and restyle.

Ideal for fine to medium hair needing volume, or wavy and curly hair wanting shape and control. Use it before blow-drying, diffusing, or air-drying whenever you want extra body, hold, and a polished look that lasts.

Directions

How To Use Joico JoiWhip Firm Hold Design Foam No7

Shake can well before use.
Dispense a small amount of foam into your palm.
Apply evenly to clean, damp hair from roots to ends.
Comb through to distribute and define.
Blow-dry for volume, diffuse for curls, or air-dry for control.
Use a little more on areas needing extra hold or lift.

Ingredients

Joico JoiWhip Firm Hold Design Foam No7 Ingredients

Water/Aqua/Eau, VP/VA Copolymer, Isobutane, Polyquaternium-4, Propane, PEG-12 Dimethicone, Steareth-21, Steareth-2, Cocamidopropyl Betaine, Aminomethyl Propanol, Phenoxyethanol, Fragrance (Parfum), Ethylhexylglycerin, PEG-14 Dimethicone, Laureth-4, Hydrolyzed Keratin, Hydrolyzed Keratin PG-Propyl Methylsilanediol, Quaternium-91, Cetrimonium Methosulfate, Cetrimonium Chloride, Glycerin, Panthenol, Butylene Glycol, Benzyl Benzoate, Hexyl Cinnamal, Linalool.

Note: Please refer to bottle for full ingredients.

VP/VA Copolymer Thickeners and stabilisers

Film-forming styling polymer

A film-forming polymer that helps provide hold, texture and style retention.

May suit
People looking for longer-lasting hold or improved definition in styling products.

Worth knowing
It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.
Cocamidopropyl Betaine Cleansers / surfactants

Cleanser / foam booster

A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.

May suit
Most hair types, including those wanting a gentler wash.

Worth knowing
Often paired with other surfactants to make a formula feel milder.
Aminomethyl Propanol pH adjusters

pH adjuster

Helps adjust and stabilise the pH of haircare formulations.

May suit
Those interested in how product pH affects hair and scalp feel may find its presence relevant.

Worth knowing
It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Ethylhexylglycerin Preservatives

Preservative booster

Helps support the preservation system and can provide mild skin-conditioning benefits.

May suit
Those interested in gentle preservation systems or sensitive scalps may find it relevant.

Worth knowing
It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.
Hydrolyzed Keratin Proteins and amino acids

Protein

Helps temporarily support and smooth the hair surface for a stronger feel.

May suit
Damaged, chemically treated or fragile hair wanting reinforcement.

Worth knowing
Protein routines suit some hair well, while very protein-sensitive hair may prefer balance with moisture.
Cetrimonium Chloride Conditioning agents

Conditioning agent

A conditioning agent that helps smooth and soften the hair while reducing static and tangles.

May suit
People looking for improved manageability, detangling and smoother-feeling hair.

Worth knowing
It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Panthenol Conditioning agents

Conditioning agent

Helps condition, soften and add a smooth, healthy feel to the hair.

May suit
Most hair types, especially dry or dull hair.

Worth knowing
A versatile, well-tolerated conditioning ingredient.
Butylene Glycol Humectants

Humectant and solvent

Butylene Glycol helps attract and hold moisture while improving the spreadability of hair products.

May suit
Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

Worth knowing
It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.
Benzyl Benzoate Fragrance ingredients

Fragrance component

A fragrance component that is listed separately on labels by labelling convention.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Hexyl Cinnamal Fragrance ingredients

Fragrance component

A fragrance ingredient used to give products a light, floral scent.

May suit
Those who enjoy subtly scented haircare products.

Worth knowing
It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.
Linalool Fragrance ingredients

Fragrance component

A fragrance component found naturally in many flowers and spices.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.