Why You’ll love it

Ammonia-free, gentle formula

Delivers up to 2X the shine

Ideal viscosity for drip-free application

Predictable, consistent colour results

Description

Joico LumiShine Liquid Demi-Permanent Colour is an ammonia-free hair dye that enhances hair's shine and strength while providing rich, long-lasting colour.

This gentle, deposit-only formula is designed to deliver predictable and consistent results. It replenishes and restrengthens hair, sealing in moisture, softness, and shine for up to 30 shampoos. The pH-balanced formula ensures a gentle colouring process, making it ideal for those seeking to refresh their hair colour without the commitment of permanent dye.

*This product must be mixed with Lumishine 5 vol developer

Directions

How To Use Joico LumiShine Liquid Demi-Permanent Colour

Mix equal parts of LumiShine Liquid Demi-Permanent Colour and 5 Volume LumiShine Developer.
Pour the developer into an applicator bottle, add the colour, and shake thoroughly to mix.
Apply the mixture evenly to dry or towel-dried hair.
Process for 5 to 35 minutes at room temperature, depending on the desired result.
Rinse thoroughly until the water runs clear, then shampoo and condition as needed.

Ingredients

Joico LumiShine Liquid Demi-Permanent Colour Ingredients

Key Ingredients:

ArgiPlex Technology: A blend that includes Arginine, an amino acid crucial to hair's strength, which helps to protect hair and reduce breakage during the colouring process.

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Reviews

Reviews: Joico LumiShine Liquid Demi-Permanent Colour

5 (2)

Most Helpful Review

Love the color this demi gives. Easy to use at home and it lasts a good amount of time. I’ve saved money doing my hair myself.
Written by Hilary On 11/03/2026
2 people found this helpful

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