Illuminating Peptide Eye Serum 15ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those who prefer silicone-free formulas that still provide slip and a soft, conditioned feel.

It is often used as a natural-leaning alternative to some silicones because of its light, dry-touch finish. It can also enhance spreadability in styling and conditioning products.

People who prefer light, non-greasy conditioning or who want softer feel without silicone.

This biodegradable ester is often used as a plant-derived alternative to heavier emollients. It can help improve spreadability and reduce greasiness in hair products.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Dry, coarse or damaged hair types that benefit from added softness and smoothness.

It is valued for its emollient properties and is often included to support a smoother feel and appearance. It can also help enhance suppleness without weighing hair down when used in balanced formulations.

Those looking to support scalp comfort, strengthen hair, or maintain a healthy-looking scalp barrier.

It is commonly used in both skincare and haircare for its soothing and barrier-supporting properties. It pairs well with many other ingredients and is generally well tolerated.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Those wanting smoother, more manageable hair without a heavy or greasy feel.

Safflower seed oil is rich in linoleic acid, which can support softness and shine. It is commonly used in both hair and skin formulations due to its light texture.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those looking for softer, more manageable hair or products with a creamy, stable texture.

It is derived from olive oil and is commonly paired with Sorbitan Olivate to form a gentle, stable emulsifying system. It supports both product texture and hair feel without weighing hair down.

Those looking for nourishment or softness, particularly for dry or coarse hair types.

It is naturally found in many plant oils and is commonly used to support hair softness and flexibility.

Those looking for plant-derived emollients or waxes in styling or conditioning products.

This wax helps improve texture and spreadability in creams, balms and styling products. It is valued for its low melting point and soft, conditioning feel.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Those wanting gentle, lightweight conditioning in creams, conditioners or styling products.

It is derived from sorbitol and olive oil components and is commonly used to create smooth, stable emulsions. It is valued for its mildness and compatibility with many hair types.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those seeking lightweight conditioning that does not weigh down fine to medium hair.

They are derived from jojoba oil but are more stable and have a less oily finish. Commonly used to add slip and reduce frizz in haircare formulas.

Those interested in product appearance or opacity, such as in creams or conditioners.

It is commonly used to create a uniform, opaque look and can also help stabilise formula appearance. Its presence does not affect how the product performs on the hair.

Those who prefer formulas designed to maintain stability with lower preservative loads.

It is commonly used in modern formulations to enhance overall product stability and texture. It can also contribute mild soothing properties in some formulas.

Those who enjoy luminous or light-reflective finishes in styling or colouring products.

It is a mineral powder widely used in cosmetics for its reflective properties. In haircare, it is typically present in small amounts for visual effect rather than performance.

Those living in hard-water areas or using products designed to maintain formula clarity and effectiveness.

By binding minerals, it can help reduce the impact of hard water on hair feel and product behaviour. It is commonly used in modern, mild formulations.

Those looking for natural waxes that add softness, light structure or frizz control.

It is derived from sunflower seeds and is often used as a vegan alternative to beeswax. It can support product stability while giving a smooth, non-greasy finish.

Those looking for mild cleansing ingredients that are suitable for regular use.

It is derived from fatty acids and amino acids, making it a popular choice for gentle, well‑tolerated formulations. It can also support a smooth, stable product texture.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

People interested in scalp-focused formulas or products aimed at maintaining the appearance of fuller, energised hair.

It is often included in shampoos, tonics and leave‑ins to complement other scalp-care ingredients. Its effects are generally most noticeable when used consistently.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those seeking added softness, moisture support or smoother-feeling hair.

It is a phospholipid commonly derived from soy or sunflower and is valued for its ability to enhance spreadability and moisture retention. It can also help stabilise certain formulations.

Those looking for added softness, shine, or nourishment in dry or coarse hair.

It is commonly used as a lightweight conditioning oil in many haircare formulas. It can also support the spreadability of styling and treatment products.

Those looking to improve hydration in dry or dehydrated hair.

It is a lightweight moisturising ingredient often used to enhance smoothness and reduce dryness without heaviness.

Those interested in maintaining hair vitality or supporting colour-treated hair.

Ubiquinone is used in some haircare formulas for its antioxidant properties, helping support overall hair and scalp condition. It is typically included in small concentrations alongside other conditioning ingredients.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those looking for formulas that help improve softness or replenish amino acids in chemically treated or dry hair.

It is often included as part of amino acid blends that help maintain the hair’s moisture balance. Its effects are subtle but can contribute to an overall conditioning system.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

Those who want products to stay fresh for longer, including people who use products slowly or store them in humid bathrooms.

It is often used at low levels and works well alongside other preservative systems to support formula longevity. It is commonly included in both rinse-off and leave-in products.