Purifying Vitamin Shampoo - Cleanse + Revive 350ml

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those looking for a mild cleansing option that supports a gentle shampoo feel.

It is often used to provide a balanced cleanse without leaving hair feeling stripped. Its texture and lather profile make it popular in modern, gentle shampoo formulas.

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Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those looking for naturally derived fragrance notes or botanical scalp-care ingredients.

It is commonly included in haircare for its aromatic profile and traditional use in soothing scalp products. As with many essential oils, it is generally used at low levels for a pleasant sensory effect.

Sensitive scalps and people seeking a gentle, sulphate-free cleanse.

Common in gentle and sulphate-free shampoos.

Those living in hard-water areas or using products designed to maintain formula clarity and effectiveness.

By binding minerals, it can help reduce the impact of hard water on hair feel and product behaviour. It is commonly used in modern, mild formulations.

Those looking for added softness, slip or reduced frizz in conditioners and shampoos.

It is an ester of glycerin and oleic acid and is commonly used to boost conditioning performance in cleansing products. It can also help reduce the stripping feel of some surfactants.

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People looking to support hair strength, reduce the feel of damage, or add light conditioning.

Because it is hydrolysed, it can more easily bind to the hair surface and offer a lightweight strengthening effect. It is commonly used in both rinse-off and leave-in formulas.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

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Those interested in scalp care or products aimed at protecting hair from environmental stress.

Its stability makes it suitable for use in water‑based formulations where pure vitamin C would break down. It is commonly included at low levels as part of a broader conditioning or scalp‑care blend.

Those looking for gentle, plant-derived ingredients that support scalp comfort.

Calendula is often included in formulas for its calming and conditioning qualities. It pairs well with other botanicals in hydrating or scalp-focused products.

Suitable for those seeking natural fragrance and calming benefits in haircare.

This oil is derived from the resin of the Boswellia carterii tree and is valued for its aromatic qualities and potential skin-soothing effects when applied topically.

In haircare, it is primarily used as a fragrance ingredient and may contribute to a calming sensory experience rather than providing direct conditioning or cleansing effects.

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Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Dry, coarse or damaged hair types that benefit from added softness and smoothness.

It is valued for its emollient properties and is often included to support a smoother feel and appearance. It can also help enhance suppleness without weighing hair down when used in balanced formulations.

Those looking for added softness, shine, or nourishment in dry or coarse hair.

It is commonly used as a lightweight conditioning oil in many haircare formulas. It can also support the spreadability of styling and treatment products.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

Those who prefer formulas designed to maintain stability with lower preservative loads.

It is commonly used in modern formulations to enhance overall product stability and texture. It can also contribute mild soothing properties in some formulas.

Those interested in formulas that use alternative preservative systems.

It is often paired with gentle humectants to create broad-spectrum preservation. Its presence helps maintain product freshness and stability over time.