Actyva Colore Brillante Anti-Yellow Shampoo 250ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those who prefer a deep‑cleaning or clarifying effect, especially in shampoos.

It is often used in clarifying formulas because it creates a rich lather and provides an effective cleanse. Its intensity can feel more cleansing than milder surfactants, depending on hair type and formulation.

People looking for mild cleansers, including those with easily weighed-down or sensitive scalps.

It is commonly paired with other surfactants to improve foam quality and boost mildness in shampoos and scalp-focused products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for improved slip, reduced frizz or easier detangling.

It forms a light, durable film on the hair that can enhance shine and manageability. It is commonly used in conditioners and styling products for long-lasting smoothness.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those who prefer products with a rich, gel-like texture or improved spreadability.

It is widely used in gels, creams and styling products to help keep ingredients evenly dispersed. It can also support formula pH adjustment and enhance product feel.

Those looking to add smoothness, shine, or softness to dry or textured hair.

It is rich in fatty acids that help support hair feel and manageability. It is commonly used in both rinse-off and leave-in products for added nourishment.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those with a sensitive or easily irritated scalp may appreciate its calming effect.

It is widely used in personal care for its comforting feel and compatibility with many formulas. In haircare, it supports a smoother, more comfortable scalp experience.

Those seeking added hydration, smoother hair feel or help with dryness.

Its smaller molecular size allows for easier absorption compared with standard hyaluronic acid. It is commonly used in lightweight hydrating formulas across skincare and haircare.

Those seeking smoother-feeling hair without heavy buildup.

It also offers some solubilising and spreading benefits, which can help formulas feel lighter. Commonly used in both haircare and skincare for its versatile texture-enhancing properties.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

People looking for smoother, easier-to-detangle hair without a heavy silicone feel.

Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.

Those with weakened, chemically treated or breakage-prone hair.

It works by supporting the internal structure of the hair fibre, complementing other conditioning or repair-focused ingredients.

Often used alongside Hydroxypropyl Gluconate as part of a dual-action system aimed at reinforcing hair from within.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

Those looking for improved manageability, slip and a softer feel.

It is often used in modern formulas to enhance conditioning without adding heaviness. It can also support moisture retention in the hair.

Those looking for formulas that help maintain hair resilience or support overall conditioning.

Amino acids like lysine are often included in haircare to complement protein-based or strengthening formulations. They can contribute to a smoother, more conditioned feel.

Those looking for formulas that help improve hair manageability or support lightly replenishing treatments.

Amino acids like proline are often included in small amounts to complement conditioning systems and support the hair’s natural protein structure.

Those looking for scalp-balancing benefits, including people with oilier scalps or scalp congestion.

It is valued for helping to maintain scalp comfort while also supporting hydration thanks to the PCA portion. Often used in both skincare and haircare for its balancing properties.

Those looking for gentle botanical ingredients that support scalp comfort and overall hair condition.

Helichrysum is known for its calming and antioxidant properties, which can complement both scalp care and conditioning formulas. Its inclusion varies between soothing, protective and sensorial roles depending on the formulation.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those interested in balanced, salon-grade formulations that rely on controlled pH.

As an alpha hydroxy acid, it is primarily used in haircare for its ability to fine‑tune pH rather than for exfoliation. It supports product consistency and ensures other ingredients work as intended.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for products with effective cleansing or evenly dispersed ingredients.

It is commonly used at low levels to support texture and clarity in shampoos and styling products. Despite being a surfactant, it is often included for solubilising rather than strong cleansing.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those seeking products with gentle preservation systems or formulators using alternative preservative blends.

It is commonly paired with other preservation ingredients to maintain product freshness and stability. It may also contribute a soft, naturally floral aroma to a formula.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those interested in products designed to maintain an optimal scalp and hair pH.

Acids in haircare are often included in small amounts to keep a formula stable and performing as intended. Different acids can also support shine, smoothness or product longevity depending on type.