Why You’ll love it
Blow Drying
Facilitates easier and quicker blow-drying
Offers up to 180°C heat protection for safe styling
Smooths frizz and provides anti-humidity protection
Strengthens hair and reduces breakage
Description
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Directions
Ingredients
  • Aqua Solvents
    Solvent

    The water base that carries and dissolves the other ingredients in most products.

    May suit

    All hair and skin types.

    Worth knowing

    Almost always the first ingredient listed in water-based products.

  • C13-16 Isoparaffin Solvents
    Solvent and emollient

    C13-16 Isoparaffin is a synthetic hydrocarbon used to help dissolve other ingredients and provide a smooth, non-greasy feel in haircare products.

    May suit

    People looking for lightweight moisturising and conditioning effects with good spreadability in hair products.

    Worth knowing

    This ingredient contributes to product texture by improving glide and smoothing. It is commonly used in formulations aiming for a non-oily finish and can support the delivery of other active ingredients.

    Good to know

    C13-16 Isoparaffin is a branched-chain isoparaffinic hydrocarbon derived from petroleum, often used to enhance product aesthetics without adding heaviness. It is typically inert and stable in formulations.

  • Dimethicone Silicones
    Slip and shine agent

    Smooths the hair surface, adds slip and shine and helps reduce frizz.

    May suit

    Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

    Worth knowing

    Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

  • Polyacrylamide Thickeners and stabilisers
    Thickener and stabiliser

    Polyacrylamide helps thicken and stabilise haircare formulas while providing a smooth, conditioned feel.

    May suit

    Those who prefer products with a silky glide or formulas that add light hold or structure.

    Worth knowing

    It is a commonly used synthetic polymer that supports product texture and performance. It does not typically affect hair type compatibility on its own.

  • C13-14 Isoparaffin Solvents
    Lightweight emollient and solvent

    Helps dissolve other ingredients and gives products a smooth, light texture.

    May suit

    Those who prefer lightweight, non-greasy formulas that spread easily.

    Worth knowing

    It is commonly used to improve slip and reduce greasiness in creams, serums and hair products. It can also support the even distribution of styling or conditioning ingredients.

  • Phenoxyethanol Preservatives
    Preservative

    Helps keep the product stable and pleasant to use after opening.

    May suit

    All products that need protecting from spoilage.

    Worth knowing

    A very common, well-studied preservative used at low levels.

  • Amodimethicone Silicones
    Conditioning silicone

    A conditioning silicone that targets rougher areas of the hair to smooth and protect.

    May suit

    Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

    Worth knowing

    Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.

  • Laureth-7 Cleansers / surfactants
    Non-ionic surfactant

    A non-ionic surfactant that helps cleanse and improve the spreadability of haircare formulas.

    May suit

    Those wanting gentle cleansing or smoother-feeling product textures.

    Worth knowing

    It is often used to solubilise oils and support mild cleansing without a foaming feel. Its non-ionic nature makes it compatible with many other ingredients.

  • Oleamido-1,3-Propanediol Conditioning agents
    Conditioning agent

    Helps soften and smooth the hair by improving slip and manageability.

    May suit

    Useful for those seeking smoother, easier-to-detangle hair.

    Worth knowing

    Oleamido derivatives are often used in haircare for their conditioning and anti-static benefits. They can support a softer feel without adding heaviness.

  • Octadecanediol Conditioning agents
    Emollient conditioning agent

    A fatty diol used to smooth and condition the hair.

    May suit

    Those looking for softer, more manageable hair or enhanced slip in styling products.

    Worth knowing

    Fatty diols like this can help improve texture and reduce friction between hair fibres. They are commonly used in conditioners, serums and treatments for a smoother feel.

  • Benzyl Salicylate Fragrance ingredients
    Fragrance component

    Benzyl Salicylate is a fragrance ingredient used to add a sweet, floral aroma to haircare products.

    May suit

    Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

    Worth knowing

    It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

  • Trideceth-5 Cleansers / surfactants
    Solubiliser / mild surfactant

    A nonionic surfactant that helps blend oil‑based ingredients into water‑based formulas.

    May suit

    Those using products with oils or fragrance blends that need even distribution through the hair.

    Worth knowing

    It is commonly used at low levels to help stabilise formulas and improve texture. It also aids rinse-off performance without adding noticeable weight to the hair.

  • Arginine Proteins and amino acids
    Amino acid

    An amino acid used to support hair strength and maintain moisture balance.

    May suit

    Those looking for formulas that help with hair resilience or hydration.

    Worth knowing

    Arginine is naturally present in the hair’s keratin structure and is commonly added to strengthening or repairing products. It is also used in some formulations to help support scalp comfort.

  • Glutamic Acid Proteins and amino acids
    Amino acid conditioning agent

    An amino acid used to help condition hair and support moisture balance.

    May suit

    People looking for formulas that help smooth and soften hair without heaviness.

    Worth knowing

    Amino acids like glutamic acid can support the hair’s natural structure and improve the feel of conditioners and treatments. They are commonly used in both rinse-off and leave-in products.

  • Benzyl Alcohol Preservatives
    Preservative

    Helps preserve formulations and can also act as a solvent or light fragrance component.

    May suit

    Those interested in understanding preservative systems or identifying potential fragrance allergens.

    Worth knowing

    Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

  • Serine Proteins and amino acids
    Amino acid conditioner

    Serine is an amino acid used to support moisture balance and improve the feel of hair.

    May suit

    Those seeking lightweight hydration or formulas that help smooth and soften hair.

    Worth knowing

    Amino acids like serine are often included in conditioning or strengthening blends to complement other hair-hydrating ingredients. They can be used in many types of haircare from shampoos to treatments.

  • Hydrolysed Wheat Protein Hydroxypropyltrimonium Chloride Conditioning agents
    Hair conditioning agent

    A modified wheat-derived protein that helps condition and smooth the hair.

    May suit

    People seeking softening, smoothing or light strengthening benefits, including those with dry or damaged hair.

    Worth knowing

    Its positive charge helps it bond to the hair surface, improving feel and manageability. It is commonly used in conditioners and masks for added slip and softness.

  • Trideceth-10 Cleansers / surfactants
    Solubiliser / mild surfactant

    Helps blend oils or fragrance into water-based formulas and provides gentle cleansing action.

    May suit

    Those using products that need clear, stable formulations such as shampoos, serums or sprays.

    Worth knowing

    It is commonly used in haircare as a non-ionic surfactant that improves product texture and clarity. It also supports even distribution of conditioning or fragrance ingredients.

  • Linalool Fragrance ingredients
    Fragrance component

    A fragrance component found naturally in many flowers and spices.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Alpha-Isomethyl Ionone Fragrance ingredients
    Fragrance component

    A fragrance component with a soft, violet-like character.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Geraniol Fragrance ingredients
    Fragrance component

    Geraniol is a fragrant compound that adds a light floral note to haircare products.

    May suit

    Those who enjoy floral-scented hair products or are checking for specific fragrance components.

    Worth knowing

    It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

  • Citronellol Fragrance ingredients
    Fragrance component

    A fragrance component with a soft floral, rose-like character.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Cinnamyl Alcohol Fragrance ingredients
    Fragrance component

    Adds a warm, cinnamon-like note to a product's fragrance profile.

    May suit

    Those who enjoy subtly spicy or warm fragrance tones in their haircare.

    Worth knowing

    It is a naturally occurring fragrance component found in some essential oils and is used in very small amounts for scent balance. It is also one of the fragrance allergens that must be declared on labels when present above set thresholds.

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