Genesis Bain Hydra-Fortifiant Shampoo For Thin Hair

Oily scalps, heavy product users and people who like a strong cleanse.

May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those using stylers, treatments or serums that rely on smooth, even application.

It is commonly used in both leave-in and rinse-off products to support stable, easy-to-apply textures. It can also assist with product absorption and consistency.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

People dealing with flaky scalps, congestion or product buildup.

It is widely used in scalp-care formulas because it breaks down excess oils and debris without needing physical scrubbing. Often found in dandruff-control products.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those seeking improved hydration, softness or smoother hair feel.

It is often used alongside other sugar-based moisturisers to support long‑lasting hydration. It is considered a gentle, conditioning ingredient suitable for most hair types.

Those looking to support hydration in dry or dehydrated hair.

It is part of the xylityl humectant family, often used to enhance overall moisture balance in formulations. It works well alongside other hydrating ingredients.

Those looking for botanical ingredients that help support scalp comfort or protect hair from environmental stress.

Cultured plant cell extracts offer consistent composition compared to traditional plant extracts. They are commonly included alongside other conditioning or protective ingredients.

Those seeking hydration support for dry hair or a comfortable, balanced scalp.

It is a sugar-derived ingredient often used to support moisture retention and scalp comfort. It can also complement other hydrating ingredients in a formula.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

People looking for smoothing or anti‑ageing effects in leave‑on scalp or skin treatments, and formulators seeking a neuromodulator‑like peptide active.

This ingredient is a lab‑made peptide inspired by a naturally occurring peptide and is used at low concentrations in leave‑on products. Clinical evidence is limited and most studies target skin appearance rather than specific hair benefits.

Dipeptide Diaminobutyroyl Benzylamide Diacetate (often sold under the trade name Syn‑Ake) is designed to mimic the effect of certain bioactive peptides by modulating neuromuscular signalling involved in fine muscle contractions; in cosmetics it aims to reduce the appearance of fine lines and create a smoother surface. It is typically incorporated into serums, creams and some scalp treatments as an active ingredient; sensitivity is uncommon but patch testing is standard for new actives. Efficacy depends on formulation, concentration and consistent use, and most published data relate to facial skin rather than hair or scalp.