Genesis Fortifying Shampoo For Thick Hair

Oily scalps, heavy product users and people who like a strong cleanse.

May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those using stylers, treatments or serums that rely on smooth, even application.

It is commonly used in both leave-in and rinse-off products to support stable, easy-to-apply textures. It can also assist with product absorption and consistency.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.

Anyone who prefers smooth, consistent textures in styling or leave-in products.

It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.

Those using products that need clear, stable formulations such as shampoos, serums or sprays.

It is commonly used in haircare as a non-ionic surfactant that improves product texture and clarity. It also supports even distribution of conditioning or fragrance ingredients.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People dealing with flaky scalps, congestion or product buildup.

It is widely used in scalp-care formulas because it breaks down excess oils and debris without needing physical scrubbing. Often found in dandruff-control products.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

Those who enjoy luminous or light-reflective finishes in styling or colouring products.

It is a mineral powder widely used in cosmetics for its reflective properties. In haircare, it is typically present in small amounts for visual effect rather than performance.

Those who prefer creamy, uniform formulas that spread easily through the hair.

It is widely used in conditioners and styling products to keep formulas stable and consistent. Although derived from fatty acids, it primarily functions as a processing and texture ingredient.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those looking for products with a lightweight, stable texture.

It is commonly used in conditioners, treatments and styling products to help distribute ingredients evenly through the hair. It also supports a pleasant, easy-to-rinse feel.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

People looking for gentle cleansing that doesn't feel stripping.

It is often used alongside other surfactants to improve foam quality and overall mildness. Common in shampoos designed for frequent use.

Those who use products that need to stay evenly mixed or prefer gentle cleansing action.

It is commonly used to solubilise fragrance or lightweight oils in haircare formulas. Its presence helps products remain stable and smooth in texture.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

People using products that rely on precise pH levels for smoothness or shine.

Acetic acid is a simple organic acid also found in vinegar and is commonly used to keep formulas stable and effective. At low levels, it can help support cuticle lay-down, contributing to smoother-feeling hair.

Those interested in well‑balanced, stable formulations that perform consistently.

It is a commonly used organic acid that supports formula stability and product feel. Its inclusion helps ensure other ingredients work as intended.

Those seeking improved hydration, softness or smoother hair feel.

It is often used alongside other sugar-based moisturisers to support long‑lasting hydration. It is considered a gentle, conditioning ingredient suitable for most hair types.

Those looking to support hydration in dry or dehydrated hair.

It is part of the xylityl humectant family, often used to enhance overall moisture balance in formulations. It works well alongside other hydrating ingredients.

Those looking for botanical ingredients that help support scalp comfort or protect hair from environmental stress.

Cultured plant cell extracts offer consistent composition compared to traditional plant extracts. They are commonly included alongside other conditioning or protective ingredients.

Those seeking hydration support for dry hair or a comfortable, balanced scalp.

It is a sugar-derived ingredient often used to support moisture retention and scalp comfort. It can also complement other hydrating ingredients in a formula.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

People looking for smoothing or anti‑ageing effects in leave‑on scalp or skin treatments, and formulators seeking a neuromodulator‑like peptide active.

This ingredient is a lab‑made peptide inspired by a naturally occurring peptide and is used at low concentrations in leave‑on products. Clinical evidence is limited and most studies target skin appearance rather than specific hair benefits.

Dipeptide Diaminobutyroyl Benzylamide Diacetate (often sold under the trade name Syn‑Ake) is designed to mimic the effect of certain bioactive peptides by modulating neuromuscular signalling involved in fine muscle contractions; in cosmetics it aims to reduce the appearance of fine lines and create a smoother surface. It is typically incorporated into serums, creams and some scalp treatments as an active ingredient; sensitivity is uncommon but patch testing is standard for new actives. Efficacy depends on formulation, concentration and consistent use, and most published data relate to facial skin rather than hair or scalp.