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Some of us are just a bit more sensitive than others. That calls for gentle care that soothes and calms. So Pure Calming Shampoo is an incredibly mild shampoo that’s highly effective in rebalancing scalp’s natural balance. We also took out the sulfate, which can trigger irritation. Instead, we take full advantage of the naturally soothing qualities of organic lavender and chamomile essential oils – and combine them with organic oils that add volume and shine. Use this shampoo in combination with the complete range of So Pure Calming products for an effective treatment of sensitive scalp. Not to mention a relaxed body and soul, thanks to the delicate scent.
Helps blend oils and fragrance into water-based formulas for even texture and performance.
May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.
Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Sodium ChlorideThickeners and stabilisers
Viscosity adjuster
Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.
May suit
Those interested in how a product’s texture and lather are achieved.
Worth knowing
It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
Coco-GlucosideCleansers / surfactants
Gentle cleanser
A gentle, plant-derived surfactant used in milder cleansing formulas.
May suit
Sensitive scalps and people seeking a gentle, sulphate-free cleanse.
Worth knowing
Common in gentle and sulphate-free shampoos.
Propylene GlycolHumectants
Humectant
Helps hold moisture and carry other ingredients through the formula.
May suit
Most hair types as part of a moisturising formula.
Worth knowing
A widely used humectant and carrier ingredient.
Sodium BenzoatePreservatives
Preservative
Helps protect water-based products from spoilage so they stay usable.
May suit
All products that need a preservative system.
Worth knowing
Often paired with other preservatives for broad protection.
Polyquaternium-10Conditioning agents
Conditioning agent
A conditioning polymer that smooths the hair surface and helps with detangling and feel.
May suit
Most hair types wanting smoother, easier-to-manage hair.
Worth knowing
Widely used in shampoos and conditioners for slip and softness.
Citric AcidpH adjusters
pH adjuster
Fine-tunes the product pH, which can help the hair surface feel smooth.
May suit
Most hair types as part of a balanced formula.
Worth knowing
Usually present in small amounts to balance the formula.
PanthenolConditioning agents
Conditioning agent
Helps condition, soften and add a smooth, healthy feel to the hair.
May suit
Most hair types, especially dry or dull hair.
Worth knowing
A versatile, well-tolerated conditioning ingredient.
CitronellolFragrance ingredients
Fragrance component
A fragrance component with a soft floral, rose-like character.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
LimoneneFragrance ingredients
Fragrance component
A fragrance component that also occurs naturally in many citrus and plant oils.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
LinaloolFragrance ingredients
Fragrance component
A fragrance component found naturally in many flowers and spices.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
