So Pure Calming Shampoo

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for a milder alternative to traditional sulphate surfactants.

It is often used in gentle or colour-care formulas because it provides effective cleansing with a softer feel. Despite the name, it is typically considered milder than many common sulphate surfactants.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Anyone wanting gentler conditioning benefits in shampoos, conditioners or styling products.

It is a PEG-modified glyceride blend that can also support mild cleansing and emulsification in formulas. It is commonly used to balance cleansing with a softer, more conditioned feel.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

People looking for gentle or low-foaming cleansing options.

It is commonly used in sulphate-free formulas due to its mildness and compatibility with sensitive scalps. It can also help improve the spreadability of a formula.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

People looking for improved manageability, reduced static and smoother-feeling hair.

It is often used in conditioners and treatments to enhance slip and reduce tangling. Its positive charge helps it bind to the hair surface for a conditioning effect.

Sensitive scalps and people seeking a gentle, sulphate-free cleanse.

Common in gentle and sulphate-free shampoos.

Those looking for added softness, slip or reduced frizz in conditioners and shampoos.

It is an ester of glycerin and oleic acid and is commonly used to boost conditioning performance in cleansing products. It can also help reduce the stripping feel of some surfactants.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those with a sensitive or easily irritated scalp may appreciate its calming properties.

It is commonly derived from chamomile or produced synthetically with similar benefits. It is widely used in both skincare and haircare for its gentle, comforting profile.

Those who enjoy naturally aromatic products or prefer botanical fragrance sources.

As an essential oil, it can also contribute light soothing or refreshing sensorial benefits in some formulations. It naturally contains components like linalool, which may be listed separately on ingredient labels.

Those who enjoy naturally derived citrus fragrances in their routine.

Like many citrus oils, it is often included in small amounts primarily for its aromatic contribution. It can naturally contain trace fragrance allergens such as limonene or linalool, which may be listed separately on product labels.

Those who enjoy botanical floral scents in their hair products.

As a botanical essential oil, it is used mainly for its aromatherapy appeal and pleasant scent profile. It may also appear in blends that provide a sense of freshness in the formula.

Those who enjoy naturally derived fragrance notes or prefer botanical essential oils.

Lavender oil is commonly used for its pleasant aroma and is often included in products aimed at creating a calming sensory experience. Like other essential oils, it is typically used in low concentrations.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.