So Pure Clarify Conditioner 1 Litre

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Useful for dry, damaged or chemically treated hair needing extra manageability.

It works by depositing a light conditioning layer on the hair fibre, improving slip and reducing static. Commonly used in conditioners and leave-in treatments.

Those looking for improved slip, manageability and reduced static, especially in dry or textured hair.

It is often paired with fatty acids to enhance conditioning performance and provide a softer feel. It also helps detangle without weighing hair down.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

Those looking for softer, smoother-feeling hair or gentle hydration.

Betaine is a naturally occurring molecule often used to improve hair feel and support moisture retention. It can also help enhance the overall mildness of cleansing formulas.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for softer, more manageable hair or extra slip in styling products.

It forms a lightweight film on the hair to reduce static and enhance glide without leaving heavy residue. It is commonly used in both rinse-off and leave-in formulas.

Those wanting a non-greasy conditioning feel or improved spreadability in styling products.

It is commonly used to give formulas a smooth, silky texture without heaviness. Often found in conditioners, serums and creams where a lightweight finish is desired.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Anyone who prefers products with a smooth, consistent texture that spread easily through the hair.

It helps improve the feel and stability of creams, conditioners and styling products. It is commonly used because it works well in both rinse-off and leave-in formulas.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

People looking for gentle, botanical-based ingredients that may support scalp balance or overall hair feel.

Fermentation can enhance the availability of beneficial compounds and make botanical extracts more easily absorbed. It is commonly used in modern haircare for its gentle, multi‑benefit profile.

Those looking for products with stable, evenly blended textures or clear formulations.

It is commonly used in both haircare and skincare to help disperse fragrance oils or conditioning agents evenly. It also supports the overall texture and consistency of a formula.

Those looking for smoother-feeling hair or products that apply and spread easily.

It is a lightweight ester often used to reduce greasiness and enhance the feel of conditioning formulas. It can also support fragrance and oil distribution within a product.

Those looking for gentle scalp-supporting ingredients in shampoos or treatments.

It is derived from black willow bark and is often included to complement scalp‑care formulas. Its composition can vary naturally depending on plant growth conditions.

Those looking for smoother-feeling hair or lightweight conditioning without heaviness.

It is commonly sourced from larch trees and is valued for its ability to enhance spreadability and reduce moisture loss. Its lightweight film can support smoother styling.

Those looking for gentle, plant-based ingredients that support softness and hydration.

Chia seed extract is rich in natural polysaccharides and antioxidants, which can help enhance hair feel and manageability. It is commonly included in formulations aimed at promoting smoother, more hydrated strands.

Those with dry, brittle or damaged hair seeking lightweight hydration.

It is a sugar-derived ingredient valued for its ability to support moisture retention without heaviness. Trehalose is also known for helping protect hair from dehydration during styling or environmental stress.

Those seeking hydration support for dry hair or a comfortable, balanced scalp.

It is a sugar-derived ingredient often used to support moisture retention and scalp comfort. It can also complement other hydrating ingredients in a formula.

Those interested in soothing or antioxidant-rich botanical ingredients.

It is commonly used in haircare for its calming and conditioning properties. Its gentle nature makes it suitable for a wide range of formulations.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those interested in products that use fermentation-derived preservation systems.

It provides mild antimicrobial activity and is commonly used in modern, gentle preservation blends. Its use does not change how the product performs on the hair.

Those interested in balanced formulations that stay consistent over time.

It is commonly used as a buffering ingredient to keep haircare formulas stable and effective. It does not impact hair feel or styling performance.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy scented hair products or want a light floral note in their routine.

It is one of the fragrance allergens that must be listed on labels when present above certain thresholds. People who are monitoring fragrance components for sensitivity may find this information useful.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.