Velvet Cloud

People using aerosol haircare products such as sprays or foams.

It evaporates quickly after application and does not remain on the hair or scalp. It is commonly blended with other propellants to achieve a consistent spray.

Those wanting a lightweight, non-greasy smoothing effect or improved application of hair products.

It evaporates quickly after application, leaving minimal residue compared with heavier silicones. It is often used to help other ingredients distribute evenly through the hair.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

People who use styling products that benefit from quick drying or a lightweight feel.

Its quick evaporation can help reduce residue and support a clean finish in styling formulas. Some may notice it can feel slightly drying in leave-in products depending on hair type.

People who want conditioning benefits without heaviness or build-up.

This ester is often used to improve slip and spreadability in formulas, contributing to a smooth application. It is valued for giving a silky finish without weighing hair down.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

People looking to reduce frizz, enhance gloss or improve slip in styling products.

It forms a lightweight, breathable film that helps minimise flyaways and improve manageability. It is commonly used in serums, conditioners and finishing products for a polished finish.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those looking for products that support moisture balance without heaviness.

It is also commonly used as a solvent to help dissolve other ingredients evenly in a formula. It is well tolerated in most haircare products and contributes to a smooth application feel.