KEVIN.MURPHY

Blow.Dry Ever.Lift Volumising Heat-activated Style Extender

$57.95
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  • Click & Collect

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

Luxe Mini 40ml
FREE Kevin Murphy Luxe Travel Mini
Select your mini at checkout when you purchase 2 Kevin Murphy products. Min spend $75. 1 per customer. Sets are 1 item.
Promotion
Save 15% with code NEW15 off your first order!
Limit 1 use. Exclusions apply, including sale items.
Why You’ll love it
Cruelty Free
Paraben Free
Sulphate Free
Anti-Frizz
Creates Volume
Humidity Resistant
Style Extender
Description
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Directions
Ingredients
  • Aqua Solvents
    Solvent

    The water base that carries and dissolves the other ingredients in most products.

    May suit

    All hair and skin types.

    Worth knowing

    Almost always the first ingredient listed in water-based products.

  • Glycerin Humectants
    Humectant

    Attracts and holds water to help hair feel hydrated and soft.

    May suit

    Dry or dehydrated hair, and many curl and moisture routines.

    Worth knowing

    A very common, well-tolerated humectant used across countless products.

  • Trideceth-12 Cleansers / surfactants
    Nonionic surfactant and solubiliser

    Helps blend oil‑based and water‑based ingredients and provides gentle cleansing action.

    May suit

    Those using products that need light cleansing or stable blends of oils, silicones, or fragrances.

    Worth knowing

    It is commonly used to solubilise fragrance or silicone ingredients in shampoos and treatments. Its mild, nonionic nature means it typically works well alongside other surfactants.

  • Phenoxyethanol Preservatives
    Preservative

    Helps keep the product stable and pleasant to use after opening.

    May suit

    All products that need protecting from spoilage.

    Worth knowing

    A very common, well-studied preservative used at low levels.

  • Potassium Sorbate Preservatives
    Preservative

    Helps keep haircare formulas stable by preventing the growth of microbes.

    May suit

    Anyone who uses water-based products that benefit from reliable preservation.

    Worth knowing

    It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

  • Sodium Benzoate Preservatives
    Preservative

    Helps protect water-based products from spoilage so they stay usable.

    May suit

    All products that need a preservative system.

    Worth knowing

    Often paired with other preservatives for broad protection.

  • Citric Acid pH adjusters
    pH adjuster

    Fine-tunes the product pH, which can help the hair surface feel smooth.

    May suit

    Most hair types as part of a balanced formula.

    Worth knowing

    Usually present in small amounts to balance the formula.

  • Sodium Hydroxide pH adjusters
    pH adjuster

    Helps control and stabilise the pH of haircare formulations.

    May suit

    Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

    Worth knowing

    It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

  • Parfum Fragrance ingredients
    Fragrance

    Gives the product its scent.

    May suit

    People who enjoy a scented product.

    Worth knowing

    Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

  • Linalool Fragrance ingredients
    Fragrance component

    A fragrance component found naturally in many flowers and spices.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Alpha-Isomethyl Ionone Fragrance ingredients
    Fragrance component

    A fragrance component with a soft, violet-like character.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

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