STIMULATE-ME.RINSE

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for improved slip, reduced static and easier detangling.

It is commonly used in conditioners and treatments to enhance softness and manageability. It also offers some mild antimicrobial benefits in formulations.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

People looking to improve the feel of damaged, weakened or chemically treated hair.

These amino acids are small enough to help condition the hair surface and enhance softness and manageability. They are commonly included in strengthening or repair-focused formulas.

Useful for dry, damaged, chemically treated or porous hair seeking lightweight strengthening.

These amino acids are smaller than whole proteins, allowing them to offer conditioning benefits without adding heaviness. They are commonly included in both rinse-off and leave-in formulas.

Those looking for botanical ingredients that can support scalp and hair freshness.

This extract is commonly used to add a natural, revitalising feel to haircare formulas. Its composition can vary depending on how the fruit is processed.

People who enjoy a cooling effect or want products that help soothe a tired or congested scalp.

Menthol is often included in shampoos and scalp treatments for its sensory feel and refreshing aroma. It can enhance the perception of cleanliness and comfort during use.

People looking for invigorating or clarifying scalp-focused products.

It is sometimes included in formulations to create a soothing or energising sensation on the scalp. It can also contribute a light aromatic note.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

People looking for improved manageability, frizz control or soft styling hold.

It is commonly used in both shampoos and styling products because it enhances slip and helps hair feel smoother. It can also support curl definition and reduce static.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those looking for products with reliable preservation, especially in creams, lotions or styling formulas.

It is commonly used in cosmetics at low levels to help maintain product quality over time. It works alongside other preservatives to support formula stability.

Those who prefer products using widely accepted preservative systems.

It is commonly used in both cosmetic and food products due to its effectiveness in maintaining formula stability. It is typically used at low levels and works well alongside other preservation ingredients.

Those who want products that remain fresh and effective throughout their shelf life.

Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.