Add Volume Liquid Dust

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People who like matte, volumising or texturising finishes in hair styling.

It is a treated form of silica that enhances spreadability and helps products stay uniform. Commonly used in dry shampoos, pastes and sprays for added hold.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

People looking for longer-lasting hold or improved definition in styling products.

It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

People looking for gentle hold, frizz control or improved styling performance.

This type of copolymer is commonly used in gels, creams and sprays to enhance product stability and hair feel. It is valued for creating flexible rather than stiff hold.

Those looking for improved slip, reduced static and easier detangling.

It forms a lightweight film on the hair to enhance manageability and shine. It is commonly used in both rinse-off and leave-in formulas.

Those wanting softness, slip and frizz control in lightweight or rinse-off formulas.

Its PEG/PPG modification allows it to rinse more easily than traditional non‑water‑soluble silicones. It is commonly used to improve the spreadability and feel of conditioners and styling products.

People looking for added volume, beachy texture or stronger curl definition.

It is a simple mineral salt often used in styling sprays to create a firmer, more textured feel. Usage levels vary depending on how much definition or hold is desired.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.