Conscious Style Styling Putty 75ml

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$33.60

$42.00

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Estimated delivery: Wed, Jul 22nd - Mon, Jul 27th

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Why You’ll love it

Shape, restyle, and still run your fingers through every strand.

Soft, flexible hold that moves instead of cracking or flaking.

Semi-matte finish keeps hair defined without looking shiny or stiff.

Creamy texture spreads easily for quick, effortless everyday styling.

Description

KMS Conscious Style Styling Putty is a flexible hair putty that shapes, defines, and still feels natural.

This lightweight, creamy putty helps you mould and restyle your hair through the day without stiffness or flakes. It gives a soft, flexible hold with a semi-matte finish, so hair looks styled but never overdone.

The texture feels smooth and pliable between your fingers, spreading easily from roots to ends. Hair feels touchable, not sticky or greasy, with a clean, subtle scent that doesn’t overpower.

Perfect for short to medium hair, waves, and lived-in, undone looks. Use it in the morning for all-day control or to refresh second-day styles.

You’re left with hair that feels soft, looks effortlessly shaped, and moves naturally.

Directions

How To Use KMS Conscious Style Styling Putty

Work a small amount between your palms until creamy.
Apply to clean, dry or slightly damp hair.
Scrunch into waves, twist sections, or smooth for definition.
Add more in small amounts until you reach your desired hold.
Restyle with hands during the day as needed.

Ingredients

KMS Conscious Style Styling Putty Ingredients

Water (Aqua, Eau), VP/VA Copolymer, Cetearyl Alcohol, PEG-40 Hydrogenated Castor Oil, Microcrystalline Wax (Cera Microcristallina), Steareth-21, Steareth-2, Glycerin, Ceteareth-20, Ceteareth-12, PVP, Propylene Glycol, PEG-150 Distearate, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Disodium EDTA, Sodium Benzoate, Potassium Sorbate, Limonene, Linalool.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
VP/VA Copolymer Thickeners and stabilisers

Film-forming styling polymer

A film-forming polymer that helps provide hold, texture and style retention.

May suit
People looking for longer-lasting hold or improved definition in styling products.

Worth knowing
It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Propylene Glycol Humectants

Humectant

Helps hold moisture and carry other ingredients through the formula.

May suit
Most hair types as part of a moisturising formula.

Worth knowing
A widely used humectant and carrier ingredient.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Ethylhexylglycerin Preservatives

Preservative booster

Helps support the preservation system and can provide mild skin-conditioning benefits.

May suit
Those interested in gentle preservation systems or sensitive scalps may find it relevant.

Worth knowing
It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Sodium Benzoate Preservatives

Preservative

Helps protect water-based products from spoilage so they stay usable.

May suit
All products that need a preservative system.

Worth knowing
Often paired with other preservatives for broad protection.
Potassium Sorbate Preservatives

Preservative

Helps keep haircare formulas stable by preventing the growth of microbes.

May suit
Anyone who uses water-based products that benefit from reliable preservation.

Worth knowing
It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.
Limonene Fragrance ingredients

Fragrance component

A fragrance component that also occurs naturally in many citrus and plant oils.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Linalool Fragrance ingredients

Fragrance component

A fragrance component found naturally in many flowers and spices.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.