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Hydrates and defines curls for a luxurious, head-turning look.
Locks in moisture, enhancing curl resilience and preventing frizz.
Shields against heat styling tools and UV rays with Enviroshield Technology.
Nourishes and adds a silky-smooth finish with the power of argan oil.
Description
Unlock the true potential of your curls with Label.m Curl Activating Lotion. This exceptional curl primer is formulated with a nourishing blend of Aloe Vera and Jojoba Seed Oil, designed to deeply hydrate and define your curls. As you apply this moisture-rich formula, feel its rejuvenating touch infuse your strands, restoring their natural vitality and beauty. Say goodbye to unruly frizz and hello to luxuriously soft, well-defined curls that command attention.
One of the standout features of this curl primer is its ability to lock in moisture, ensuring your curls stay hydrated and vibrant throughout the day. The exclusive Smoothing Biopolymer Technology, enriched with Aloe Vera Leaf Juice and Jojoba Seed Oil, goes beyond surface-level hydration. It works deep within the hair fibres, improving moisture retention and enhancing flexibility to prevent damage. Experience the transformative power of nourished, resilient curls that radiate with a captivating luminosity.
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Directions
How To Use Label.m Curl Activating Lotion
Apply evenly through damp hair and comb through before applying your styling product to achieve your desired look.
A conditioning polymer that helps smooth hair and improve slip.
May suit
Those looking for softer, easier-to-detangle hair.
Worth knowing
It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.
Aloe Barbadensis Leaf JuiceBotanical extracts
Botanical extract
An aloe-derived ingredient added for a soothing, conditioning feel.
May suit
Most hair and scalp types, including those wanting a gentle feel.
Worth knowing
A popular botanical used across many gentle and moisturising products.
Argania Spinosa Kernel OilOils and butters
Conditioning oil
Softens and nourishes the hair, adding slip and a conditioned, glossy feel.
May suit
Dry, dull or frizz-prone hair.
Worth knowing
A popular conditioning oil used across many treatment and shine products.
Polyquaternium-10Conditioning agents
Conditioning agent
A conditioning polymer that smooths the hair surface and helps with detangling and feel.
May suit
Most hair types wanting smoother, easier-to-manage hair.
Worth knowing
Widely used in shampoos and conditioners for slip and softness.
Tetrasodium EDTAChelating agents
Chelating agent
Helps bind metal ions in water to improve product stability and performance.
May suit
Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.
Worth knowing
Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.
Sodium BenzoatePreservatives
Preservative
Helps protect water-based products from spoilage so they stay usable.
May suit
All products that need a preservative system.
Worth knowing
Often paired with other preservatives for broad protection.
Benzyl AlcoholPreservatives
Preservative
Helps preserve formulations and can also act as a solvent or light fragrance component.
May suit
Those interested in understanding preservative systems or identifying potential fragrance allergens.
Worth knowing
Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.
Potassium SorbatePreservatives
Preservative
Helps keep haircare formulas stable by preventing the growth of microbes.
May suit
Anyone who uses water-based products that benefit from reliable preservation.
Worth knowing
It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.
Citric AcidpH adjusters
pH adjuster
Fine-tunes the product pH, which can help the hair surface feel smooth.
May suit
Most hair types as part of a balanced formula.
Worth knowing
Usually present in small amounts to balance the formula.
Benzyl SalicylateFragrance ingredients
Fragrance component
Benzyl Salicylate is a fragrance ingredient used to add a sweet, floral aroma to haircare products.
May suit
Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.
Worth knowing
It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.
CoumarinFragrance ingredients
Fragrance component
Coumarin is a fragrance ingredient that adds a sweet, warm, slightly herbal note to scented formulations.
May suit
Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.
Worth knowing
It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.
GeraniolFragrance ingredients
Fragrance component
Geraniol is a fragrant compound that adds a light floral note to haircare products.
May suit
Those who enjoy floral-scented hair products or are checking for specific fragrance components.
Worth knowing
It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.
LinaloolFragrance ingredients
Fragrance component
A fragrance component found naturally in many flowers and spices.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Benzyl BenzoateFragrance ingredients
Fragrance component
A fragrance component that is listed separately on labels by labelling convention.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
CitronellolFragrance ingredients
Fragrance component
A fragrance component with a soft floral, rose-like character.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Hexyl CinnamalFragrance ingredients
Fragrance component
A fragrance ingredient used to give products a light, floral scent.
May suit
Those who enjoy subtly scented haircare products.
Worth knowing
It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.
LimoneneFragrance ingredients
Fragrance component
A fragrance component that also occurs naturally in many citrus and plant oils.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
EthylhexylglycerinPreservatives
Preservative booster
Helps support the preservation system and can provide mild skin-conditioning benefits.
May suit
Those interested in gentle preservation systems or sensitive scalps may find it relevant.
Worth knowing
It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.
Caprylyl GlycolHumectants
Humectant
Helps attract and hold moisture in hair and scalp while supporting product stability.
May suit
Those looking for added hydration or smoother-feeling hair.
Worth knowing
It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.
