-
Delivery
-
Click & Collect
Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902
Limit 1 use. Exclusions apply, including sale items.
Label.m Pure Botanical Nourishing Shampoo is a gentle cleanse that leaves hair soft, calm, and comforted.
This botanically powered shampoo lifts away daily build-up while helping to protect your scalp’s natural balance. The light, creamy lather feels silky between your fingers and rinses easily, leaving hair clean but not stripped.
A soft, natural-inspired scent adds a spa-like touch to your shower, without feeling heavy or overpowering. Hair feels smoother, easier to brush, and more comfortable against the scalp.
Ideal for dry, delicate, or easily irritated hair and scalps, and anyone who prefers a more mindful, plant-led routine. Use it for your everyday wash, or whenever hair feels dull, tight, or thirsty for gentle care.
How To Use Label.m Pure Botanical Nourishing Shampoo
- Wet hair thoroughly with warm water
- Apply a small amount to palms and lather between hands
- Massage gently into scalp and through lengths for 1–2 minutes
- Rinse well and repeat if hair is heavily soiled or very thick
- Follow with your preferred conditioner on mid-lengths and ends
- Use regularly for calm, soft, more manageable hair
Label.m Pure Botanical Nourishing Shampoo Ingredients
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Lauryl Glucoside, Glycerin, Sodium Chloride, Coco-Glucoside, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Chamomilla Recutita (Matricaria) Flower Extract, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Panthenol, Citric Acid, Sodium Benzoate, Potassium Sorbate, Parfum (Fragrance), Linalool, Limonene.
(Key plant-derived ingredients: aloe vera, chamomile, lavender, rosemary, panthenol.)
Note: Please refer to bottle for full ingredients.
-
Aqua SolventsSolvent
The water base that carries and dissolves the other ingredients in most products.
May suitAll hair and skin types.
Worth knowingAlmost always the first ingredient listed in water-based products.
-
Sodium Lauroyl Methyl Isethionate Cleansers / surfactantsGentle cleansing surfactant
A mild, sulphate-free surfactant that helps cleanse hair and scalp while creating a soft, creamy lather.
May suitPeople looking for a gentle, low-irritation cleansing option or those using sulphate-free shampoos.
Worth knowingIt is known for being milder than many traditional surfactants and is often used in formulas designed to maintain softness after washing.
-
Cocamidopropyl Betaine Cleansers / surfactantsCleanser / foam booster
A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.
May suitMost hair types, including those wanting a gentler wash.
Worth knowingOften paired with other surfactants to make a formula feel milder.
-
Lauryl Glucoside Cleansers / surfactantsMild surfactant
A gentle, plant-derived surfactant used to cleanse hair and help products foam.
May suitThose looking for mild cleansing, including people with sensitive scalps or dry hair.
Worth knowingIt is part of the alkyl glucoside family, known for creating a soft, low-irritation lather. It is often blended with other surfactants to balance foam and cleansing strength.
-
Glycerin HumectantsHumectant
Attracts and holds water to help hair feel hydrated and soft.
May suitDry or dehydrated hair, and many curl and moisture routines.
Worth knowingA very common, well-tolerated humectant used across countless products.
-
Sodium Chloride Thickeners and stabilisersViscosity adjuster
Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.
May suitThose interested in how a product’s texture and lather are achieved.
Worth knowingIt is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
-
Coco-Glucoside Cleansers / surfactantsGentle cleanser
A gentle, plant-derived surfactant used in milder cleansing formulas.
May suitSensitive scalps and people seeking a gentle, sulphate-free cleanse.
Worth knowingCommon in gentle and sulphate-free shampoos.
-
Glyceryl Oleate Conditioning agentsEmollient and conditioning agent
Glyceryl Oleate helps soften and smooth hair while supporting a conditioned feel.
May suitThose looking for added softness, slip or reduced frizz in conditioners and shampoos.
Worth knowingIt is an ester of glycerin and oleic acid and is commonly used to boost conditioning performance in cleansing products. It can also help reduce the stripping feel of some surfactants.
-
Aloe Barbadensis Leaf Juice Botanical extractsBotanical extract
An aloe-derived ingredient added for a soothing, conditioning feel.
May suitMost hair and scalp types, including those wanting a gentle feel.
Worth knowingA popular botanical used across many gentle and moisturising products.
-
Chamomilla Recutita (Matricaria) Flower Extract Botanical extractsSoothing botanical extract
A plant extract used to help soothe and condition the scalp and hair.
May suitThose seeking gentle, plant-derived ingredients for scalp comfort or lightweight conditioning benefits.
Worth knowingChamomile extracts are common in both skincare and haircare for their calming properties and light conditioning effect. They can also contribute to a soft, natural feel in formulations.
-
Lavandula Angustifolia Oil Fragrance ingredientsFragrance oil
A lavender essential oil used to add a soothing floral scent and light aromatic benefits to hair products.
May suitThose who enjoy naturally derived fragrance notes or prefer botanical essential oils.
Worth knowingLavender oil is commonly used for its pleasant aroma and is often included in products aimed at creating a calming sensory experience. Like other essential oils, it is typically used in low concentrations.
-
Rosmarinus Officinalis (Rosemary) Leaf Extract Botanical extractsBotanical extract
A plant-derived extract often used to support scalp comfort and provide antioxidant benefits.
May suitThose interested in botanical ingredients or products aimed at maintaining a balanced, refreshed scalp.
Worth knowingRosemary leaf extract is widely used in haircare for its traditional association with invigorating and clarifying properties. It can be included in both everyday and specialised scalp-focused formulas.
-
Panthenol Conditioning agentsConditioning agent
Helps condition, soften and add a smooth, healthy feel to the hair.
May suitMost hair types, especially dry or dull hair.
Worth knowingA versatile, well-tolerated conditioning ingredient.
-
Citric Acid pH adjusterspH adjuster
Fine-tunes the product pH, which can help the hair surface feel smooth.
May suitMost hair types as part of a balanced formula.
Worth knowingUsually present in small amounts to balance the formula.
-
Sodium Benzoate PreservativesPreservative
Helps protect water-based products from spoilage so they stay usable.
May suitAll products that need a preservative system.
Worth knowingOften paired with other preservatives for broad protection.
-
Potassium Sorbate PreservativesPreservative
Helps keep haircare formulas stable by preventing the growth of microbes.
May suitAnyone who uses water-based products that benefit from reliable preservation.
Worth knowingIt is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.
-
Parfum Fragrance ingredientsFragrance
Gives the product its scent.
May suitPeople who enjoy a scented product.
Worth knowingFragrance preference is personal. Some people prefer fragrance-free formulas by choice.
-
Linalool Fragrance ingredientsFragrance component
A fragrance component found naturally in many flowers and spices.
Worth knowingA fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
-
Limonene Fragrance ingredientsFragrance component
A fragrance component that also occurs naturally in many citrus and plant oils.
Worth knowingA fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
-
Panthenol Conditioning agentsConditioning agent
Helps condition, soften and add a smooth, healthy feel to the hair.
May suitMost hair types, especially dry or dull hair.
Worth knowingA versatile, well-tolerated conditioning ingredient.