Teknia Pure Mask 250ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Formulators and consumers seeking well‑blended oil‑in‑water shampoos, conditioners and leave‑in treatments; useful where dispersing oils, silicones or fragrance ingredients is needed.

Ceteareth‑33 is made by ethoxylating fatty alcohols, which gives it both water‑loving and oil‑loving properties that aid emulsification and texture. A small number of people with very sensitive scalps may experience irritation from some surfactants, but it is widely used and effective at solubilising and stabilising formulations.

The number 33 refers to the average number of ethylene oxide units; this balance makes Ceteareth‑33 a good non‑ionic solubiliser for oils, esters, silicones and certain fragrance materials. It can improve foam stability and the feel of rinse‑off products. It is not a declared fragrance allergen.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those seeking richer, more conditioning textures in creams, masks, and treatments.

It is a waxy ester that supports product stability while adding slip and softness. Commonly used in both skincare and haircare for its smoothing benefits.

Those looking for firmer hold or richer textures in styling products.

Carnauba wax helps enhance product stability and contributes to smooth, workable textures. It is valued for its high melting point and glossy finish.

Those looking for plant-derived emollients or waxes in styling or conditioning products.

This wax helps improve texture and spreadability in creams, balms and styling products. It is valued for its low melting point and soft, conditioning feel.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for gentle, plant-based conditioning in shampoos and conditioners.

Inulin can also support moisture retention, contributing to a softer feel on the hair fibre. It is commonly used in natural-leaning formulations.

Those looking for scalp-balancing benefits, including people with oilier scalps or scalp congestion.

It is valued for helping to maintain scalp comfort while also supporting hydration thanks to the PCA portion. Often used in both skincare and haircare for its balancing properties.

Those looking for products with reliable preservation, especially in creams, lotions or styling formulas.

It is commonly used in cosmetics at low levels to help maintain product quality over time. It works alongside other preservatives to support formula stability.

People looking to maintain a comfortable, balanced scalp or support scalp-care routines.

It is often used to help maintain the natural balance of the scalp’s microbiome. This can complement both everyday haircare and targeted scalp treatments.

Those seeking smoother, more manageable hair or added moisture without heaviness.

Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

Those looking for added softness, smoothness, or gentle nourishment in dry or textured hair.

It is naturally rich in lipids and antioxidants, which can support a smooth, conditioned feel. Often used in gentle or soothing formulations due to its mild profile.