Purest Face Tanning Serum - Medium

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

People looking for temporary colour effects or tone adjustments in certain specialised hair or scalp products.

It is most commonly used in self-tanning products, but can occasionally appear in hair or scalp formulas designed to add a subtle, temporary colour effect.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those looking for a silicone-like feel without using traditional silicones.

It is derived from coconut fatty acids and is valued for providing slip and shine without heaviness. It is commonly used in modern formulations for a light, dry-touch finish.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Those looking for nourishing or antioxidant-rich botanical ingredients in their haircare.

Cocoa-derived extracts are often included to support conditioning and provide a sensory or botanical element to formulations. Their exact effect can vary depending on the extract type and concentration.

People looking for conditioners or treatments that provide slip, softness and richer textures.

Although called an alcohol, it is a waxy, non‑drying fatty alcohol commonly used to enhance conditioning performance and product stability.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those seeking gentle, plant-derived ingredients for scalp comfort or lightweight conditioning benefits.

Chamomile extracts are common in both skincare and haircare for their calming properties and light conditioning effect. They can also contribute to a soft, natural feel in formulations.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

People looking for light styling support, smoother feel, or enhanced shine without weight.

It is valued for forming clear, flexible films that help with light hold and improved spreadability. It is biodegradable and commonly used in both skincare and haircare formulations.

Those looking for mild cleansing or lightweight conditioning in shampoos, conditioners, and leave‑ins.

It is commonly paired with fatty alcohols to create stable, creamy formulations. It contributes to slip and spreadability without weighing hair down.

Those looking for gentle, lightweight conditioning and smoother-feeling hair.

It is a phospholipid often derived from natural sources and is valued for improving texture and spreadability in formulations. It can also support a softer, more conditioned feel without heaviness.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People who prefer products with smooth, gel-like textures or those seeking naturally derived formulation agents.

It helps improve product spreadability and provides a light conditioning feel without weighing hair down. It is commonly used in both rinse-off and leave-in products.

People seeking lightweight hydration or improved hold in styling products.

It is a carbohydrate derived from starch and is commonly used to support texture and moisture balance in formulations.

Those who enjoy fragranced products or want to enhance the sensory experience of their routine.

Aroma is a general term that can represent a blend of fragrance ingredients used for scent. It does not specify which individual components are included.

Those interested in products designed to remain stable over time.

It is also used as a reducing agent in some professional hair processes, such as perming. In regular haircare, it appears at low levels to support formula stability.

Those who prefer products using widely accepted preservative systems.

It is commonly used in both cosmetic and food products due to its effectiveness in maintaining formula stability. It is typically used at low levels and works well alongside other preservation ingredients.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

All products that need a preservative system.

Often paired with other preservatives for broad protection.