Total Results High Amplify Duo

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those using stylers, treatments or serums that rely on smooth, even application.

It is commonly used in both leave-in and rinse-off products to support stable, easy-to-apply textures. It can also assist with product absorption and consistency.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

People dealing with flaky scalps, congestion or product buildup.

It is widely used in scalp-care formulas because it breaks down excess oils and debris without needing physical scrubbing. Often found in dandruff-control products.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

People seeking softening, smoothing or light strengthening benefits, including those with dry or damaged hair.

Its positive charge helps it bond to the hair surface, improving feel and manageability. It is commonly used in conditioners and masks for added slip and softness.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those interested in products formulated for pH balance or stability.

It supports formula consistency and can enhance the performance of other ingredients by keeping the product within its optimal pH range.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

People looking for smoother, more manageable hair textures.

Cetyl esters are wax‑like emollients that improve product spreadability and give a soft, conditioned feel. They are commonly used to enhance texture without heaviness.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

Those who prefer products with a smooth, uniform texture or need easier application and distribution.

It is derived from cellulose and is widely used because it provides viscosity without weighing hair down. It also helps improve the feel and spreadability of many water-based products.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those interested in products designed to support a clean, well-preserved formula, particularly in scalp-focused treatments.

It is widely used in personal care for its broad-spectrum antimicrobial properties. Only very small amounts are needed for effectiveness.

People seeking softening, smoothing or light strengthening benefits, including those with dry or damaged hair.

Its positive charge helps it bond to the hair surface, improving feel and manageability. It is commonly used in conditioners and masks for added slip and softness.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.