Advanced Pro-Collagen+ Peptide Cream 50ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those seeking added softness, shine and frizz control without a heavy or greasy feel.

It is often derived from plant sources such as sugarcane and is valued for its stability and non-greasy texture. It is suitable for most hair types, including fine hair, due to its lightness.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Those who prefer richer, creamier textures in conditioners and styling products.

It is commonly used to give products structure and improve spreadability. It can be derived from plant or animal sources, with most haircare brands typically using plant-based forms.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those who prefer products with a smooth, non‑sticky feel or formulas that stay well‑blended.

It is commonly used to improve product texture and to keep water‑ and oil‑based ingredients evenly mixed. It also helps enhance spreadability without weighing the hair down.

People seeking lightweight hydration or improved hold in styling products.

It is a carbohydrate derived from starch and is commonly used to support texture and moisture balance in formulations.

Those looking for formulas that help protect hair and scalp from environmental stressors.

It appears in some haircare products to help maintain hair fibre resilience and support scalp comfort. Its benefits are typically complementary to other conditioning or strengthening ingredients.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Those with dry, damaged or chemically treated hair seeking smoother, more resilient strands.

Ceramides are lipids naturally present in hair and are often added to formulations to help improve feel and manageability. They can complement conditioning agents by supporting the hair’s surface structure.

Those looking to support softness, manageability or replenishment in dry or textured hair.

Linoleic Acid is naturally found in many plant oils and can help support the hair’s lipid layer. It is often included to enhance conditioning without adding heaviness.

Those looking for softer, more manageable hair or products with a creamy, stable texture.

It is derived from olive oil and is commonly paired with Sorbitan Olivate to form a gentle, stable emulsifying system. It supports both product texture and hair feel without weighing hair down.

Those looking for formulas with added slip and a richer feel may appreciate its presence.

It is a naturally occurring fatty acid found in many plant and animal oils and is commonly used to stabilise and thicken cosmetic formulations.

People looking for smoother-feeling hair or richer, more conditioning formulas.

Despite the name, fatty alcohols like behenyl alcohol are quite different from drying alcohols and are commonly used to add slip and creaminess to haircare products. They can also support the stability and thickness of conditioners and masks.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

People looking for products that enhance softness and manageability.

It is a hydrogenated form of lecithin that can improve texture and support the delivery of other ingredients. Commonly used in both skincare and haircare for its smoothing feel.

Those wanting gentle, lightweight conditioning in creams, conditioners or styling products.

It is derived from sorbitol and olive oil components and is commonly used to create smooth, stable emulsions. It is valued for its mildness and compatibility with many hair types.

Those looking for gentle botanical ingredients that may complement scalp care or overall hair health.

Sunflower sprout extract is often included for its antioxidant content and general supportive benefits in botanical-led formulations. Its effects may vary depending on the overall product formula.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those living in hard-water areas or using products designed to maintain formula clarity and effectiveness.

By binding minerals, it can help reduce the impact of hard water on hair feel and product behaviour. It is commonly used in modern, mild formulations.

Those seeking hydration, improved softness or enhanced manageability.

It is a derivative of glucosamine often used in skincare and can also support moisture balance in hair products.

Those who prefer formulas designed to maintain stability with lower preservative loads.

It is commonly used in modern formulations to enhance overall product stability and texture. It can also contribute mild soothing properties in some formulas.

Those seeking smoother, more manageable hair or plant-based conditioning ingredients.

Phytosterols can support moisture retention and enhance the feel of hair in conditioning formulas. They are often used alongside oils and other emollients for improved texture.

People looking for mild cleansing ingredients or products suitable for regular use.

It is known for being milder than many traditional surfactants and can also support skin and hair conditioning. It is commonly used in both cleansing and conditioning formulas.

Those seeking added softness, moisture support or smoother-feeling hair.

It is a phospholipid commonly derived from soy or sunflower and is valued for its ability to enhance spreadability and moisture retention. It can also help stabilise certain formulations.

Those with dry, damaged, chemically treated or highly textured hair may appreciate its softening and replenishing effect.

Cholesterol is a naturally occurring lipid that can enhance flexibility and reduce dryness in hair formulations. It is often used alongside other conditioning agents to support overall hair manageability.

Those wanting smooth, uniform haircare textures that apply easily.

It is commonly used in conditioners, creams, and styling products to keep formulas stable and consistent. It also assists with rinsing and overall product feel.

Those seeking smoother, more resilient hair or support for damaged or chemically treated hair.

Ceramides are naturally found in hair and are often used in formulations to enhance softness and manageability. They work well alongside other conditioning agents in modern repair-focused products.

People looking to soothe or balance the scalp, or support barrier-focused formulations.

It is often included in products designed to calm the scalp and reinforce its natural defences. It pairs well with gentle cleansers and conditioning systems.

Anyone who prefers smooth, consistent textures in styling or leave-in products.

It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Those seeking enhanced hair hydration, repair of dry or damaged hair, and improved hair smoothness.

Ceramides are naturally occurring lipids in hair and skin that contribute to barrier function and elasticity. Including ceramides in haircare products can support hair health by replenishing essential lipids lost through environmental exposure or chemical treatments.

Ceramide EOP is a specific type of ceramide found in hair cuticles, helping to strengthen the hair shaft and reduce breakage. It is compatible with a variety of formulations, especially those aimed at conditioning and repairing hair.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for antioxidant support or colour maintenance may appreciate its inclusion.

It is commonly used to help stabilise cosmetic formulations and support the longevity of other ingredients. Its oil‑soluble nature allows it to work well in richer or emollient hair products.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those looking for added softness, slip or reduced frizz in conditioners and shampoos.

It is an ester of glycerin and oleic acid and is commonly used to boost conditioning performance in cleansing products. It can also help reduce the stripping feel of some surfactants.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those seeking added hydration, smoother hair texture, or improved moisture retention.

It is a large molecule that forms a light, moisturising film on the hair, helping reduce dryness without heaviness. It is often paired with other hydrating ingredients for enhanced conditioning.