Calmwise Soothing Cleanser 150ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for mild, low-irritation cleansing in shampoos or co-washes.

It is often combined with other surfactants to create a balanced, gentle lather. Its amphoteric nature helps support mildness in sulphate-free formulas.

People looking for mild cleansers, including those with easily weighed-down or sensitive scalps.

It is commonly paired with other surfactants to improve foam quality and boost mildness in shampoos and scalp-focused products.

Sensitive scalps and people seeking a gentle, sulphate-free cleanse.

Common in gentle and sulphate-free shampoos.

People looking for gentle or low-foaming cleansing options.

It is commonly used in sulphate-free formulas due to its mildness and compatibility with sensitive scalps. It can also help improve the spreadability of a formula.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those who enjoy naturally derived citrus fragrances in their routine.

Like many citrus oils, it is often included in small amounts primarily for its aromatic contribution. It can naturally contain trace fragrance allergens such as limonene or linalool, which may be listed separately on product labels.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

Those who want products to stay fresh for longer, including people who use products slowly or store them in humid bathrooms.

It is often used at low levels and works well alongside other preservative systems to support formula longevity. It is commonly included in both rinse-off and leave-in products.

Those looking for soothing or antioxidant-supporting ingredients in their haircare routine.

Turmeric-derived extracts are commonly included to support scalp comfort and overall hair vitality.

Those using clarifying or scalp-focused products may find it relevant.

It is often included in small amounts to support formula stability or enhance cleansing performance. In rinse-off products it contributes to overall product feel rather than acting as a primary cleanser.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

People seeking lightweight hydration or improved hold in styling products.

It is a carbohydrate derived from starch and is commonly used to support texture and moisture balance in formulations.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.