Clarity Peptides

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those looking to support scalp comfort, strengthen hair, or maintain a healthy-looking scalp barrier.

It is commonly used in both skincare and haircare for its soothing and barrier-supporting properties. It pairs well with many other ingredients and is generally well tolerated.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Those seeking hydration, improved softness or enhanced manageability.

It is a derivative of glucosamine often used in skincare and can also support moisture balance in hair products.

Those who prefer smoother, creamier product textures or light conditioning benefits.

It is derived from fatty acids and is commonly used to stabilise formulations and improve spreadability. It also contributes a light, non-greasy conditioning effect.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Those looking for scalp-balancing benefits, including people with oilier scalps or scalp congestion.

It is valued for helping to maintain scalp comfort while also supporting hydration thanks to the PCA portion. Often used in both skincare and haircare for its balancing properties.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for softening, frizz‑taming or shine‑enhancing benefits without a heavy or greasy feel.

It is rich in long‑chain fatty acids, which can support softness and manageability in haircare formulas.

Those who prefer formulas designed to maintain stability with lower preservative loads.

It is commonly used in modern formulations to enhance overall product stability and texture. It can also contribute mild soothing properties in some formulas.

People looking for products that enhance softness and manageability.

It is a hydrogenated form of lecithin that can improve texture and support the delivery of other ingredients. Commonly used in both skincare and haircare for its smoothing feel.

People looking for smoother-feeling hair or richer, more conditioning formulas.

Despite the name, fatty alcohols like behenyl alcohol are quite different from drying alcohols and are commonly used to add slip and creaminess to haircare products. They can also support the stability and thickness of conditioners and masks.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

People who prefer products with a silky, non-greasy feel or stable gel-like textures.

It is often used to create lightweight gels and serums that spread easily without stickiness. It also helps maintain product consistency over time.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

Those seeking richer, creamier formulas that add softness without heaviness.

It is a wax ester commonly used to stabilise emulsions and improve slip in both haircare and skincare formulas.

Those looking for formulas that help protect hair and scalp from environmental stressors.

It appears in some haircare products to help maintain hair fibre resilience and support scalp comfort. Its benefits are typically complementary to other conditioning or strengthening ingredients.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those using products with essential oils or oil-based actives that need even distribution.

It is widely used to keep formulations consistent and prevent separation. In haircare, it can also support the even spread of conditioning or fragrance oils.

Those who prefer products with a smooth, consistent texture.

It is commonly used to keep creamy or lotion-like products uniform and easy to spread. It also supports the performance of conditioning or moisturising agents by helping them stay evenly dispersed.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those using creams or conditioners that rely on smooth, even textures.

It is widely used in haircare to ensure consistent texture and to help disperse ingredients evenly. It also offers mild surfactant properties that support product spreadability.

Those interested in products with a consistent, creamy texture.

It is commonly used to improve product stability and spreadability in both haircare and skincare. It can also support the even distribution of other ingredients through the hair.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those interested in formulas that use alternative preservative systems.

It is often paired with gentle humectants to create broad-spectrum preservation. Its presence helps maintain product freshness and stability over time.