Physical Sunscreen SPF 50*

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those looking for added UV protection in outdoor or colour-care hair products.

It is a mineral UV filter that sits on the surface to reflect and scatter UV rays. In haircare it is used at lower levels than in sunscreens and may also contribute to a product’s creamy appearance.

Those looking for a silicone-like feel without using traditional silicones.

It is derived from coconut fatty acids and is valued for providing slip and shine without heaviness. It is commonly used in modern formulations for a light, dry-touch finish.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those who prefer products with plant‑derived emulsifiers.

It is derived from castor oil and glycerin and is valued for creating stable, creamy textures in haircare products.

Those looking for smooth, consistent textures in styling or conditioning formulas.

It is a non-ionic emulsifier often used to improve spreadability and product stability. Its presence helps formulas remain uniform over time.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for conditioning, smoothing or frizz‑reducing benefits in styling or treatment products.

It is a branched fatty acid often used to improve spreadability and help other ingredients blend evenly in a formula. It is also valued for its stability, which supports long‑lasting product texture.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those looking for mild cleansing or lightweight conditioning in shampoos, conditioners, and leave‑ins.

It is commonly paired with fatty alcohols to create stable, creamy formulations. It contributes to slip and spreadability without weighing hair down.

Those who prefer products with a lightweight, non-greasy feel that still provide good spreadability.

It is commonly used in modern formulations because it helps create stable gels and creams without adding heaviness. It also contributes to a more uniform application of styling or care products.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

Those looking for formulas that help protect hair and scalp from environmental stressors.

It appears in some haircare products to help maintain hair fibre resilience and support scalp comfort. Its benefits are typically complementary to other conditioning or strengthening ingredients.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.