Argan Deep Treatment

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those with dry, coarse or dehydrated hair, or a dry, flaky scalp.

It is often used to support hydration and maintain a comfortable scalp environment. In some formulas it can also help improve product absorption.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those wanting softness and slip without heavy buildup, including fine or easily weighed-down hair types.

It is a versatile ester used to enhance spreadability and reduce greasiness in formulations. It can also help improve the feel of other conditioning agents and oils.

Those with dry, coarse or dehydrated hair, or a dry, flaky scalp.

It is often used to support hydration and maintain a comfortable scalp environment. In some formulas it can also help improve product absorption.

People looking to reduce moisture loss, add slip, or tame frizz.

Mineral oil is a highly refined cosmetic-grade ingredient valued for its stability and ability to lock in moisture. It is commonly used in hair treatments and styling products for added softness and shine.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

People looking for smoother-feeling hair or richer, more conditioning formulas.

Despite the name, fatty alcohols like behenyl alcohol are quite different from drying alcohols and are commonly used to add slip and creaminess to haircare products. They can also support the stability and thickness of conditioners and masks.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those who prefer products with a creamy, uniform texture.

It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.

Those using conditioners, treatments or styling products that rely on stable, smooth textures.

It is part of the Ceteareth family, which varies in texture and solubility depending on the number. It is widely used to create uniform, easy-to-apply haircare formulas.

Those seeking richer, creamier formulas that add softness without heaviness.

It is a wax ester commonly used to stabilise emulsions and improve slip in both haircare and skincare formulas.

People seeking softening, smoothing or light strengthening benefits, including those with dry or damaged hair.

Its positive charge helps it bond to the hair surface, improving feel and manageability. It is commonly used in conditioners and masks for added slip and softness.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those who enjoy distinctly floral-scented products.

It is a recognised fragrance allergen, so people with known fragrance sensitivities may prefer to patch test. Regulations and usage vary by region, and it may be phased out in some markets.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.