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Prevents colour-fading, preserving your hair's vibrant hue.
Description
Milkshake® Lifestyling Blow-Dry Primer is a pre-styling lotion designed to elevate body and texture in your hair. Its unique dispenser transforms the product into a soft foam, allowing for even distribution throughout your hair. This versatile primer offers multiple benefits: it provides protection against heat, reduces drying time, helps your hairstyles last longer, and prevents colour from fading.
With milkshake® lifestyling, you can achieve the perfect look for any occasion, whether you're in the spotlight or going about your everyday life. This complete range of styling products is formulated with active ingredients and naturally-sourced extracts that enhance the beauty of your hair. Carefully selected for their treatment properties and ability to shape your hair, these active ingredients deliver a healthy, weightless result that lasts.
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Directions
How To Use Milkshake Lifestyling Blow Dry Primer
Dose the necessary quantity. Apply to clean, damp hair. Proceed with the desired style.
The water base that carries and dissolves the other ingredients in most products.
May suit
All hair and skin types.
Worth knowing
Almost always the first ingredient listed in water-based products.
Alcohol Denat.Solvents
Solvent
A fast-evaporating solvent that helps dissolve ingredients and improve product dry time.
May suit
People who use styling products that benefit from quick drying or a lightweight feel.
Worth knowing
Its quick evaporation can help reduce residue and support a clean finish in styling formulas. Some may notice it can feel slightly drying in leave-in products depending on hair type.
Cocamidopropyl BetaineCleansers / surfactants
Cleanser / foam booster
A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.
May suit
Most hair types, including those wanting a gentler wash.
Worth knowing
Often paired with other surfactants to make a formula feel milder.
PhenoxyethanolPreservatives
Preservative
Helps keep the product stable and pleasant to use after opening.
May suit
All products that need protecting from spoilage.
Worth knowing
A very common, well-studied preservative used at low levels.
ParfumFragrance ingredients
Fragrance
Gives the product its scent.
May suit
People who enjoy a scented product.
Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
EthylhexylglycerinPreservatives
Preservative booster
Helps support the preservation system and can provide mild skin-conditioning benefits.
May suit
Those interested in gentle preservation systems or sensitive scalps may find it relevant.
Worth knowing
It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.
Butylene GlycolHumectants
Humectant and solvent
Butylene Glycol helps attract and hold moisture while improving the spreadability of hair products.
May suit
Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.
Worth knowing
It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.
Citric AcidpH adjusters
pH adjuster
Fine-tunes the product pH, which can help the hair surface feel smooth.
May suit
Most hair types as part of a balanced formula.
Worth knowing
Usually present in small amounts to balance the formula.
Potassium SorbatePreservatives
Preservative
Helps keep haircare formulas stable by preventing the growth of microbes.
May suit
Anyone who uses water-based products that benefit from reliable preservation.
Worth knowing
It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.
Sodium BenzoatePreservatives
Preservative
Helps protect water-based products from spoilage so they stay usable.
May suit
All products that need a preservative system.
Worth knowing
Often paired with other preservatives for broad protection.
Caprylyl GlycolHumectants
Humectant
Helps attract and hold moisture in hair and scalp while supporting product stability.
May suit
Those looking for added hydration or smoother-feeling hair.
Worth knowing
It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.
Sodium ChlorideThickeners and stabilisers
Viscosity adjuster
Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.
May suit
Those interested in how a product’s texture and lather are achieved.
Worth knowing
It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
CoumarinFragrance ingredients
Fragrance component
Coumarin is a fragrance ingredient that adds a sweet, warm, slightly herbal note to scented formulations.
May suit
Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.
Worth knowing
It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.
Hexyl CinnamalFragrance ingredients
Fragrance component
A fragrance ingredient used to give products a light, floral scent.
May suit
Those who enjoy subtly scented haircare products.
Worth knowing
It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.
LimoneneFragrance ingredients
Fragrance component
A fragrance component that also occurs naturally in many citrus and plant oils.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
LinaloolFragrance ingredients
Fragrance component
A fragrance component found naturally in many flowers and spices.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Benzyl AlcoholPreservatives
Preservative
Helps preserve formulations and can also act as a solvent or light fragrance component.
May suit
Those interested in understanding preservative systems or identifying potential fragrance allergens.
Worth knowing
Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.