Colour Care Shampoo (Vegan Formula) 300ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those who want a thorough, foaming cleanse or need to remove heavier residue.

It is a well‑known sulphate that creates a rich lather and is effective at deep cleansing when used at suitable levels in a balanced formula.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

Those looking for mild, low-irritation cleansing in shampoos or co-washes.

It is often combined with other surfactants to create a balanced, gentle lather. Its amphoteric nature helps support mildness in sulphate-free formulas.

Those looking for products with effective cleansing or evenly dispersed ingredients.

It is commonly used at low levels to support texture and clarity in shampoos and styling products. Despite being a surfactant, it is often included for solubilising rather than strong cleansing.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

People with weakened, chemically treated, or breakage-prone hair may appreciate its reinforcing effect.

Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair’s surface. They are commonly used alongside conditioners and humectants for a balanced feel.

Those looking to improve hair hydration, softness, or manageability.

Its crosslinked structure allows for slower moisture release, helping hair feel hydrated for longer. It is often used in lightweight formulas that aim to boost smoothness without adding weight.

Those with dry, coarse or dehydrated hair, or anyone seeking added moisture without weight.

It is used in many hair and skin formulas because it can bind water and support a smoother feel. Different molecular weights may offer surface hydration or deeper penetration into the hair fibre.

Those seeking added hydration, smoother hair feel or help with dryness.

Its smaller molecular size allows for easier absorption compared with standard hyaluronic acid. It is commonly used in lightweight hydrating formulas across skincare and haircare.

Those looking for plant-based supporting ingredients or gentle conditioning benefits.

Sunflower seed extract is often included for its naturally occurring compounds that can help enhance the overall conditioning profile of a formula. It is commonly used alongside other emollients and botanical ingredients.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

Those interested in how a product’s preservation system is maintained.

It is commonly paired with other preserving ingredients to help keep formulas consistent over time. Its role is supportive rather than active in terms of preservation.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

People using styling or leave-in products that benefit from consistent texture and performance.

Magnesium chloride can also contribute mild humectant properties, helping formulas retain moisture. It is commonly used alongside other salts to adjust product feel and stability.

Those seeking added hydration, smoother feel or support for dry or chemically treated hair.

These components are often used in premium hair and skin formulas for their moisture-binding ability. They can complement other conditioning agents to boost overall manageability.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for products with robust preservation, particularly in rinse-off formulas.

It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.

Those needing products with reliable protection against product spoilage.

It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.

Those interested in products with specific colours or tinted effects.

This is a widely used synthetic dye that provides consistent and stable colour in cosmetic products.