Curl Passion Enhancing Fluid 200ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

People looking for longer-lasting hold or improved definition in styling products.

It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those who prefer creamy, uniform formulas that spread easily through the hair.

It is widely used in conditioners and styling products to keep formulas stable and consistent. Although derived from fatty acids, it primarily functions as a processing and texture ingredient.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

People with hair that feels weak, brittle or lacking in body may appreciate its strengthening effect.

Hydrolysed proteins are broken down into smaller components so they can more easily interact with the hair surface. They are commonly used in both rinse-off and leave-in formulas to support a conditioned feel.

Those seeking smoother, more manageable hair or added moisture.

It is valued for its high content of behenic acid, which supports slip and shine in hair products. It is commonly used in conditioners, serums and styling treatments.

People looking for a light, non-greasy oil to support softness and shine.

It is known for absorbing quickly compared with heavier oils. Often used to enhance slip and manageability in conditioners and styling products.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those looking for plant-based supporting ingredients or gentle conditioning benefits.

Sunflower seed extract is often included for its naturally occurring compounds that can help enhance the overall conditioning profile of a formula. It is commonly used alongside other emollients and botanical ingredients.

Those looking to enhance manageability, reduce the feel of dryness, or support colour retention.

Hydrolysed quinoa contains smaller protein fragments that can lightly film the hair, helping it feel smoother. It is often included in colour-care and strengthening formulas.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

Those looking for botanical ingredients that help refresh the scalp or brighten the feel of haircare formulas.

Lemon fruit extract is commonly included for its natural antioxidant and astringent qualities. It is typically used in small amounts to support a clean, fresh sensory profile.

Those looking for plant-based ingredients that can provide gentle nourishment or antioxidant support.

Apple fruit extracts are commonly added to haircare for their natural sugars, vitamins and antioxidant properties. They are generally well tolerated in most formulations.

Those looking for botanical extracts to support scalp comfort or antioxidant-rich formulas.

Bilberry extract is commonly included in haircare for its naturally occurring antioxidants and gentle conditioning properties.

Those who enjoy lightly floral-scented haircare products.

It is one of the fragrance allergens that must be listed on labels when present above certain thresholds. Its presence does not indicate product quality, but can help those monitoring specific fragrance components.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy floral-scented hair products or are checking for specific fragrance components.

It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.