Make My Day Shampoo 300ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Anyone who prefers products that feel smooth and non-greasy on the hair and scalp.

It is commonly used to enhance spreadability and support a light, silky finish in leave-in and rinse-off formulas.

People looking for gentle or low-foaming cleansing options.

It is commonly used in sulphate-free formulas due to its mildness and compatibility with sensitive scalps. It can also help improve the spreadability of a formula.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Those looking for added softness, slip or reduced frizz in conditioners and shampoos.

It is an ester of glycerin and oleic acid and is commonly used to boost conditioning performance in cleansing products. It can also help reduce the stripping feel of some surfactants.

People wanting smoother, more manageable hair or lighter-feeling silicone conditioning.

PEG-modified silicones are designed to be more water-dispersible than traditional silicones, making them easier to rinse out. They are commonly used to enhance spreadability and a silky feel in haircare formulas.

Sensitive scalps and people seeking a gentle, sulphate-free cleanse.

Common in gentle and sulphate-free shampoos.

People with hair that feels weak, brittle or lacking in body may appreciate its strengthening effect.

Hydrolysed proteins are broken down into smaller components so they can more easily interact with the hair surface. They are commonly used in both rinse-off and leave-in formulas to support a conditioned feel.

Those looking for gentle botanical ingredients that help support hair and scalp vitality.

Goji berry extracts are valued for their naturally occurring antioxidants, which can complement conditioning formulas. They are typically used in small amounts to enhance a product’s overall feel and supporting benefits.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those who want products that remain fresh and effective throughout their shelf life.

Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for products with robust preservation, particularly in rinse-off formulas.

It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.

Those looking to improve hair manageability or support moisture balance.

Glycine is often included as part of amino acid blends used to condition and reinforce the hair fibre. It can also appear in gentle cleansing systems and care-focused formulations.

Those seeking added hydration, improved manageability, or support for dry scalp.

It is a salt of lactic acid often used to enhance moisture retention and support a balanced formula. It can also contribute mild pH-buffering benefits depending on the product.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those needing products with reliable protection against product spoilage.

It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.

Those interested in how a product’s preservation system is maintained.

It is commonly paired with other preserving ingredients to help keep formulas consistent over time. Its role is supportive rather than active in terms of preservation.

People using styling or leave-in products that benefit from consistent texture and performance.

Magnesium chloride can also contribute mild humectant properties, helping formulas retain moisture. It is commonly used alongside other salts to adjust product feel and stability.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.