Discover the Essentials Extra Volume Mini Pack

People looking for mild, low-foaming cleansers that are generally considered suitable for sensitive or dry hair types.

It is often used as an alternative to stronger surfactants to create a softer, more conditioning lather. It can also support formula stability and mildness in blended surfactant systems.

Those looking for mild cleansing, including people with dry, curly or colour-treated hair.

It is commonly used alongside other surfactants to create a balanced, gentle cleansing system. It can also help improve the texture and thickness of formulations.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Anyone who prefers products with a richer, creamier feel or improved spreadability.

It is often used in conditioners and styling products to enhance texture and keep formulas stable over time. It also helps emulsify oil and water components for an even finish.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Those looking for lightweight moisture or added softness without heaviness.

This extract is valued for its natural polysaccharides, which can provide a flexible film on the hair for light conditioning. It is commonly used in both hair and skin formulations.

Those looking for botanical ingredients that can add a soft, hydrated feel to hair.

Seaweed extracts are often included for their natural polysaccharides and minerals, which can help support hair manageability. They are commonly found in both hair and skincare formulas.

Those looking for products with botanical or seaweed-derived ingredients for added conditioning or scalp comfort.

Seaweed extracts are commonly included for their natural minerals and polysaccharides, which can support a smooth feel in formulations. They appear in both rinse-off and leave-in products.

Those looking for plant-based or marine-derived ingredients that may support softness or scalp comfort.

This extract is valued for its natural minerals and polysaccharides, which can complement hydrating and conditioning formulas. It is commonly included in both hair and skincare products.

People looking for botanical or marine-derived ingredients that offer light conditioning and scalp support.

Seaweed extracts are valued for their naturally occurring minerals and polysaccharides, which can help enhance the feel and softness of hair. They can also complement hydrating or strengthening formulations.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those looking for formulations enriched with vitamin-derived ingredients for scalp comfort or hair vitality.

It is commonly included in small amounts to help support the conditioning profile of a formula. Its role in haircare is typically supportive rather than transformative.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

Those looking for mild cleansing or well-blended formulations that incorporate oils.

It is commonly used to improve formula clarity and texture in both cleansing and treatment products. Its mild nature makes it suitable for a wide range of hair types.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

People looking for gentle cleansing or improved product spreadability.

It is often used to support mild cleansing systems and to help keep formulas stable and evenly mixed.

Those who prefer shampoos with a richer, creamier foam.

It is made from fatty acids derived from coconut oil and monoethanolamine and is commonly used to stabilise foam and improve texture. It can also help thicken surfactant-based formulas.

Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.

Those looking for light to medium hold, frizz control or improved product consistency.

It is commonly used in gels, creams and sprays to help shape and maintain styles without stiffness. Levels and formulation determine how soft or strong the hold feels.

Those looking to support softness, manageability or replenishment in dry or textured hair.

Linoleic Acid is naturally found in many plant oils and can help support the hair’s lipid layer. It is often included to enhance conditioning without adding heaviness.

Those looking for products that support moisture balance without heaviness.

It is also commonly used as a solvent to help dissolve other ingredients evenly in a formula. It is well tolerated in most haircare products and contributes to a smooth application feel.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.

Those looking for products with reliable preservation, especially in creams, lotions or styling formulas.

It is commonly used in cosmetics at low levels to help maintain product quality over time. It works alongside other preservatives to support formula stability.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

Those looking for added smoothness, shine or help with dryness and frizz.

Canola Oil is rich in fatty acids that can support a softer, more manageable feel in hair. It is commonly used in blends with other conditioning ingredients.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Those interested in botanical-based formulas that support scalp comfort and overall hair vitality.

Garlic bulb extract has a long history of traditional use in various topical preparations and is used in some haircare formulas for its natural bioactive compounds. Its aroma is usually minimised in finished products through formulation techniques.

Those looking for gentle, soothing formulas, particularly for a sensitive or easily irritated scalp.

Chamomile extracts are commonly included for their mild, comforting properties and their ability to support a soft, conditioned feel. They are widely used in both skincare and haircare for their gentle nature.

Those looking for botanical-based support for scalp comfort or lightweight conditioning.

Burdock root extract is commonly included in formulations aimed at maintaining a balanced-feeling scalp environment. It pairs well with other botanical ingredients in gentle or restorative blends.

Those looking for calming or conditioning botanicals in their scalp or haircare routine.

Arnica extracts have a long history of use in topical formulations for their comforting feel and are included in haircare mainly for supportive, surface-level benefits.

Those interested in botanical ingredients or products marketed for scalp comfort.

It is commonly included in formulations to support a pleasant scalp feel and enhance overall conditioning blends.

People seeking plant-derived antioxidants or gentle scalp-conditioning ingredients, and those preferring botanical actives in formulations.

Contains vitamins and phenolic compounds that can contribute antioxidant and soothing effects; efficacy depends on extract type and concentration. As a botanical extract it is typically used alongside other functional ingredients and may vary between suppliers.

Nasturtium officinale (watercress) leaf extracts are obtained using aqueous or hydroalcoholic extraction and can contain vitamin C, carotenoids, flavonoids and glucosinolate-derived compounds. In haircare it is primarily included for antioxidant support, to help maintain scalp comfort and to add a botanical marketing benefit; concentrations are usually low and formulations are tailored so the extract complements emulsifiers, preservatives and active ingredients. Like other botanicals, it can cause sensitivity in a small number of individuals, so formulations are stability- and compatibility-tested by manufacturers.

Those interested in botanical ingredients or products aimed at maintaining a balanced, refreshed scalp.

Rosemary leaf extract is widely used in haircare for its traditional association with invigorating and clarifying properties. It can be included in both everyday and specialised scalp-focused formulas.

People looking to improve hair strength, smoothness or resistance to breakage.

It forms a lightweight film on the hair to boost softness and resilience without heavy build-up. Often used in strengthening and smoothing formulas.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for enhanced styling hold or frizz control.

It is widely used in styling products to help shape and set the hair without feeling heavy. It also contributes to product consistency and spreadability.

Those looking for softer, more manageable hair or extra slip in styling products.

It forms a lightweight film on the hair to reduce static and enhance glide without leaving heavy residue. It is commonly used in both rinse-off and leave-in formulas.

Those looking for products with stable, evenly blended textures or clear formulations.

It is commonly used in both haircare and skincare to help disperse fragrance oils or conditioning agents evenly. It also supports the overall texture and consistency of a formula.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

Anyone using products where a consistent, even texture is desired.

It is commonly used to improve product spreadability and maintain uniform texture in creams and conditioners.

Those wanting a non-greasy conditioning feel or improved spreadability in styling products.

It is commonly used to give formulas a smooth, silky texture without heaviness. Often found in conditioners, serums and creams where a lightweight finish is desired.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Those looking for products with reliable preservation, especially in creams, lotions or styling formulas.

It is commonly used in cosmetics at low levels to help maintain product quality over time. It works alongside other preservatives to support formula stability.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Hair wanting a light conditioning boost.

A plant-derived extract whose effect depends on the amount used.

Colourants are used in small amounts purely to give the product its appearance.

Those looking for smoother-feeling hair or products that spread easily without heaviness.

This ingredient is commonly used to give conditioners and styling products a light, silky texture. It can also help enhance the overall sensory feel of a formula.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those who prefer products with a creamy, uniform texture.

It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.

Anyone who prefers products with a smooth, consistent texture that spread easily through the hair.

It helps improve the feel and stability of creams, conditioners and styling products. It is commonly used because it works well in both rinse-off and leave-in formulas.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Those seeking added softness, shine, or help with dry or coarse hair.

It is commonly used in haircare for its smooth, silky feel and its ability to support moisture retention. It is generally well tolerated by most hair types.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Those looking to add smoothness, shine or moisture to dry or coarse hair.

It is rich in fatty acids that can help improve hair feel without leaving a heavy residue. Often used in both rinse-off and leave-in formulas.

Those seeking added smoothness, softness or moisture in dry or coarse hair types.

It creates a protective, buttery coating that can help reduce moisture loss and enhance manageability. Often used in nourishing and restorative treatments.

Those who prefer formulas designed to maintain stability with lower preservative loads.

It is commonly used in modern formulations to enhance overall product stability and texture. It can also contribute mild soothing properties in some formulas.

People who prefer products with a silky, non-greasy feel or stable gel-like textures.

It is often used to create lightweight gels and serums that spread easily without stickiness. It also helps maintain product consistency over time.

Those seeking added softness, shine and frizz control without a heavy or greasy feel.

It is often derived from plant sources such as sugarcane and is valued for its stability and non-greasy texture. It is suitable for most hair types, including fine hair, due to its lightness.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those interested in how a product’s pH is balanced for performance and comfort.

Potassium Hydroxide is used in very small amounts to achieve the desired pH during formulation and is not present at high levels in finished products.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Those using creams or conditioners that rely on smooth, even textures.

It is widely used in haircare to ensure consistent texture and to help disperse ingredients evenly. It also offers mild surfactant properties that support product spreadability.

Those interested in products with a consistent, creamy texture.

It is commonly used to improve product stability and spreadability in both haircare and skincare. It can also support the even distribution of other ingredients through the hair.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those looking for products with reliable preservation, especially in creams, lotions or styling formulas.

It is commonly used in cosmetics at low levels to help maintain product quality over time. It works alongside other preservatives to support formula stability.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those who prefer naturally derived colourants in their products.

It is created by heating sugars and is commonly used for aesthetic product colouring. It does not affect hair performance or texture.