Texture Clay 75ml

Those with very dry, coarse or textured hair that benefits from richer conditioning.

Lanolin is derived from wool wax and is valued for its ability to boost softness and shine. It can feel rich, so it is typically used in small amounts in modern formulas.

Those looking for smoother-feeling hair or richer, more conditioning formulas.

It is often used as a plant-derived alternative to lanolin-type emollients and contributes to a creamy, stable texture in formulas.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those with very dry, fragile or textured hair that benefits from strong moisture retention.

It is highly refined for cosmetic use and is valued for its ability to reduce moisture loss. Because it is heavy, it is usually used in small amounts or in targeted treatments.

People looking for longer-lasting hold or improved definition in styling products.

It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

People looking for products that add gentle control, smoothness or texture.

Beeswax can help lock in moisture and give hair a soft, pliable finish. It is commonly used in balms, pomades and creams for shape and definition.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Those with oily scalps or those using styling products that benefit from a matte, volumising effect.

Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

Those using shampoos, conditioners or treatments that need smooth, uniform mixing of ingredients.

It is a nonionic surfactant commonly used to stabilise formulas and aid the dispersal of fragrance or oils in water-based products. It is widely used in both haircare and skincare for its mildness and versatility.

Those with oilier scalps or people using clarifying or detox-style products.

It can give products a smooth, creamy texture and help them stay stable. In some styling products, it also adds a light, matte finish.

People looking for longer-lasting style control or improved definition from gels, mousses or creams.

It is widely used in styling formulas because it helps products stay effective in humid conditions. It can also support a smoother, more controlled finish without stiffness when well balanced in a formula.

Those looking for products that enhance shine, reduce frizz or improve styling hold.

It is commonly used to give haircare products a sleek, conditioned feel and to support light hold in styling formulas. It also helps improve spreadability and texture.

Anyone looking for longer-lasting hold, enhanced definition or improved style memory.

It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.

Those who prefer styling or conditioning products with a richer, more structured feel.

It helps products maintain shape and consistency, particularly in waxes, balms and pomades. It can also support hold in styling formulas without feeling overly greasy.

Those looking for mild cleansing with a smoother, less stripped feel.

It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.

Those looking for products with a creamy, consistent texture.

It is a commonly used emulsifying agent that supports product stability in conditioners and styling creams. It also helps improve the spreadability of formulas.

People who prefer smooth, uniform formulations that spread easily through the hair.

It is commonly used in both haircare and skincare as part of stable emulsifier systems. It works alongside other Steareth ingredients to give products a consistent feel.

Those interested in how product pH affects hair and scalp feel may find its presence relevant.

It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.