Mydentity

Evolve together with Mydentity, a world beyond colour. Mydentity offers permanent and demi-permanent hair colour.  Featuring break-through MiruStyle X-HP delivering x-treme heat protection to radically reduce the damaging effects of thermal styling and advanced VibraRiche technology for chair colour with 2x the shine. X-Press Toner - For the most control of your #mydentity blonding service, tone any unwanted pigment in as little as 5 minutes. Permanent & Demi-Permanent Developer - Specially formulated with a beautiful lavender fragrance...