Evolve together with Mydentity, a world beyond colour.
Mydentity offers permanent and demi-permanent hair colour. Featuring break-through MiruStyle X-HP delivering x-treme heat protection to radically reduce the damaging effects of thermal styling and advanced VibraRiche technology for chair colour with 2x the shine.
X-Press Toner - For the most control of your #mydentity blonding service, tone any unwanted pigment in as little as 5 minutes.
Permanent & Demi-Permanent Developer - Specially formulated with a beautiful lavender fragrance.