Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902
Discover root to tip definition in a few effortless strokes. Formulated with a luxe, creamy texture and designed with an innovative dual sided wand, perfect for building exaggerated volume and length. Natural plant emulsifiers condition lashes allowing for an even and rich-coated application.
TIP: Allow a little drying time between coats to build maximum volume.
Read more
Directions
How To Use Napoleon Perdis Own It Mascara
Apply your first two coats with the round side of the wand then finish by using the comb side to achieve added fullness at the base of your lashes.
The water base that carries and dissolves the other ingredients in most products.
May suit
All hair and skin types.
Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl AlcoholConditioning agents
Fatty alcohol conditioner
A fatty alcohol that helps soften hair and improve the texture of formulations.
May suit
People looking for smoother, more manageable hair or richer, creamier product textures.
Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
GlycerinHumectants
Humectant
Attracts and holds water to help hair feel hydrated and soft.
May suit
Dry or dehydrated hair, and many curl and moisture routines.
Worth knowing
A very common, well-tolerated humectant used across countless products.
Benzyl AlcoholPreservatives
Preservative
Helps preserve formulations and can also act as a solvent or light fragrance component.
May suit
Those interested in understanding preservative systems or identifying potential fragrance allergens.
Worth knowing
Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.
PhenoxyethanolPreservatives
Preservative
Helps keep the product stable and pleasant to use after opening.
May suit
All products that need protecting from spoilage.
Worth knowing
A very common, well-studied preservative used at low levels.
Potassium SorbatePreservatives
Preservative
Helps keep haircare formulas stable by preventing the growth of microbes.
May suit
Anyone who uses water-based products that benefit from reliable preservation.
Worth knowing
It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.
Sodium HydroxidepH adjusters
pH adjuster
Helps control and stabilise the pH of haircare formulations.
May suit
Those interested in how product pH affects scalp comfort or hair cuticle behaviour.
Worth knowing
It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.
TocopherolPreservatives
Antioxidant
An antioxidant that helps support product stability and can provide conditioning benefits to hair.
May suit
Those wanting added nourishment or antioxidant support in their haircare routine.
Worth knowing
Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.
Citric AcidpH adjusters
pH adjuster
Fine-tunes the product pH, which can help the hair surface feel smooth.
May suit
Most hair types as part of a balanced formula.
Worth knowing
Usually present in small amounts to balance the formula.
