Clean Tone Colour Treatment in Chocolate 200ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

People seeking improved detangling, reduced static, or a smoother feel.

Although its name includes 'methosulfate', it is not a sulphate cleanser but a gentle conditioning quaternary compound. It is commonly used in conditioners and masks for its smoothing performance.

Those looking for improved slip, manageability and reduced static, especially in dry or textured hair.

It is often paired with fatty acids to enhance conditioning performance and provide a softer feel. It also helps detangle without weighing hair down.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those who enjoy floral-scented hair products or are checking for specific fragrance components.

It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

People using semi-permanent or temporary hair colour products.

It is typically used in small amounts to fine‑tune shade results or create vivid tones. Direct dyes like this deposit colour without the need for oxidative processing.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

People using semi-permanent or temporary hair colour products.

It is commonly used in toners and semi-permanent dyes to achieve vibrant red or warm tones. Its intensity can vary depending on the formula and hair condition.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

People using semi-permanent or tinted hair products seeking specific blue or cool-tone effects.

Direct dyes work by depositing colour onto the hair surface without requiring a developer. They are commonly used in vivid, fashion, or toning formulas.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for improved manageability, reduced frizz and a smoother feel in their hair.

It is often used alongside other conditioning esters to enhance slip and reduce static. It is common in rinse-off conditioners and masks designed for dry or textured hair.

People looking for smoother, easier-to-comb hair or reduced frizz.

Despite its name, it is not a sulphate surfactant but a quaternary conditioning ingredient commonly used in creams and conditioners. It is valued for providing a light, non-greasy conditioning feel.

Those looking for plant-based ingredients that can complement general hair and scalp care.

Botanical extracts are often included for their natural antioxidant content and to enhance product positioning. Their benefits can vary depending on how the extract is prepared and used in a formula.

Those looking for plant-based ingredients that support scalp and hair vitality.

This fruit extract is valued for its natural antioxidant profile, which can complement conditioning formulas. It is typically used in small amounts to enhance overall product performance.

Those looking for plant-based supportive ingredients in their haircare routine.

Botanical extracts like this one are often included to provide supplementary antioxidant or soothing benefits to a formula. Their effects can vary depending on concentration and the overall product formulation.