Why You’ll love it
Cruelty Free
Gluten Free
Paraben Free
Phthalate Free
Vegan
Aids in lash retention
Lashes are healthier and more hydrated with regular use
Supports longer, thicker, stronger, and fuller lashes
Description
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Directions
Ingredients
  • Aqua Solvents
    Solvent

    The water base that carries and dissolves the other ingredients in most products.

    May suit

    All hair and skin types.

    Worth knowing

    Almost always the first ingredient listed in water-based products.

  • Butylene Glycol Humectants
    Humectant and solvent

    Butylene Glycol helps attract and hold moisture while improving the spreadability of hair products.

    May suit

    Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

    Worth knowing

    It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

  • Glycerin Humectants
    Humectant

    Attracts and holds water to help hair feel hydrated and soft.

    May suit

    Dry or dehydrated hair, and many curl and moisture routines.

    Worth knowing

    A very common, well-tolerated humectant used across countless products.

  • Hydroxyethylcellulose Thickeners and stabilisers
    Thickener and stabiliser

    A polymer that helps thicken and stabilise haircare formulas.

    May suit

    Those who prefer products with a smooth, uniform texture or need easier application and distribution.

    Worth knowing

    It is derived from cellulose and is widely used because it provides viscosity without weighing hair down. It also helps improve the feel and spreadability of many water-based products.

  • Acetyl Tetrapeptide-3 Anti-dandruff / scalp care
    Scalp-supporting peptide

    A signalling peptide used to help support a healthy scalp environment.

    May suit

    Those interested in products targeting scalp vitality or fuller-looking hair.

    Worth knowing

    It is often combined with plant extracts to support the scalp and is valued for its lightweight, non-greasy feel. Its role is cosmetic and focuses on improving the appearance and condition of the scalp.

  • Bis-Aminopropyl Diglycol Dimaleate Conditioning agents
    Bond-building conditioning agent

    Helps support and reinforce hair’s internal bonds to improve strength and feel.

    May suit

    People with colour-treated, heat-styled or chemically processed hair seeking added resilience.

    Worth knowing

    It is known for its use in bond-building treatments that work alongside regular conditioners. It supports the hair structure rather than coating it heavily.

  • Sodium Hyaluronate Humectants
    Hydrating humectant

    Draws moisture into the hair and helps maintain hydration.

    May suit

    Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

    Worth knowing

    It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

  • Biotin Anti-dandruff / scalp care
    Scalp-supporting vitamin

    Biotin is a B‑vitamin used in haircare to support the condition of the scalp and hair fibre.

    May suit

    Those looking for formulas that help maintain a healthy-feeling scalp or the appearance of stronger hair.

    Worth knowing

    In topical products it is used in small amounts to complement other strengthening or scalp-care ingredients. Its effects are supportive rather than dramatic on its own.

  • Panthenol Conditioning agents
    Conditioning agent

    Helps condition, soften and add a smooth, healthy feel to the hair.

    May suit

    Most hair types, especially dry or dull hair.

    Worth knowing

    A versatile, well-tolerated conditioning ingredient.

  • Avena Sativa (Oat) Kernel Extract Botanical extracts
    Soothing botanical extract

    Avena Sativa (Oat) Kernel Extract is used to soothe and condition the scalp and hair.

    May suit

    Those with dry, delicate or easily irritated scalps may appreciate its calming feel.

    Worth knowing

    Oat extracts are commonly added to haircare for their gentle, comforting properties and compatibility with many formulations.

  • Aminomethyl Propanol pH adjusters
    pH adjuster

    Helps adjust and stabilise the pH of haircare formulations.

    May suit

    Those interested in how product pH affects hair and scalp feel may find its presence relevant.

    Worth knowing

    It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.

  • Sorbic Acid Preservatives
    Preservative

    Helps preserve haircare formulas by preventing product spoilage.

    May suit

    Those who prefer products using widely accepted preservative systems.

    Worth knowing

    It is commonly used in both cosmetic and food products due to its effectiveness in maintaining formula stability. It is typically used at low levels and works well alongside other preservation ingredients.

  • Benzoic Acid Preservatives
    Preservative

    Helps protect haircare products by supporting the preservation system and maintaining formula stability.

    May suit

    Those who want products that remain fresh and effective throughout their shelf life.

    Worth knowing

    Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

  • Sodium Benzoate Preservatives
    Preservative

    Helps protect water-based products from spoilage so they stay usable.

    May suit

    All products that need a preservative system.

    Worth knowing

    Often paired with other preservatives for broad protection.

  • Dextran Thickeners and stabilisers
    Stabiliser and texture enhancer

    A polysaccharide used to help stabilise formulas and improve product texture.

    May suit

    Those who prefer products with a smoother, more uniform feel.

    Worth knowing

    Dextran can also support the performance of other ingredients by helping maintain an even consistency. It is commonly used in both skincare and haircare for its gentle, supportive role in formulations.

  • Trifolium Pratense Flower Extract Botanical extracts
    Botanical extract

    A plant extract used to help condition the hair and support a healthy-feeling scalp.

    May suit

    Those looking for gentle botanical ingredients or products aimed at scalp comfort.

    Worth knowing

    Red clover extracts are often included for their soothing and antioxidant properties. They are commonly used alongside other botanicals to support overall scalp and hair care routines.

  • Citric Acid pH adjusters
    pH adjuster

    Fine-tunes the product pH, which can help the hair surface feel smooth.

    May suit

    Most hair types as part of a balanced formula.

    Worth knowing

    Usually present in small amounts to balance the formula.

  • Phenoxyethanol Preservatives
    Preservative

    Helps keep the product stable and pleasant to use after opening.

    May suit

    All products that need protecting from spoilage.

    Worth knowing

    A very common, well-studied preservative used at low levels.

  • Chlorphenesin Preservatives
    Preservative

    Chlorphenesin helps keep haircare products fresh by supporting protection against microbial growth.

    May suit

    Those looking for products with reliable preservation, especially in creams, lotions or styling formulas.

    Worth knowing

    It is commonly used in cosmetics at low levels to help maintain product quality over time. It works alongside other preservatives to support formula stability.

  • Potassium Sorbate Preservatives
    Preservative

    Helps keep haircare formulas stable by preventing the growth of microbes.

    May suit

    Anyone who uses water-based products that benefit from reliable preservation.

    Worth knowing

    It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

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