Why You’ll love it
Damaged
Cruelty Free
Vegan
Consistent results: stronger, radiant hair
Eco-conscious brand prioritising minimal packaging
Premier solution for chemically-treated hair
Reinforces hair, pre and post-chemical service
Description
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Directions
Ingredients
  • Aqua Solvents
    Solvent

    The water base that carries and dissolves the other ingredients in most products.

    May suit

    All hair and skin types.

    Worth knowing

    Almost always the first ingredient listed in water-based products.

  • Propylene Glycol Humectants
    Humectant

    Helps hold moisture and carry other ingredients through the formula.

    May suit

    Most hair types as part of a moisturising formula.

    Worth knowing

    A widely used humectant and carrier ingredient.

  • Cetearyl Alcohol Conditioning agents
    Fatty alcohol conditioner

    A fatty alcohol that helps soften hair and improve the texture of formulations.

    May suit

    People looking for smoother, more manageable hair or richer, creamier product textures.

    Worth knowing

    Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

  • Cetyl Alcohol Conditioning agents
    Emollient and texture enhancer

    Cetyl Alcohol helps soften the hair and gives products a smooth, creamy texture.

    May suit

    Those looking for conditioning, slip, or richer textures in their haircare products.

    Worth knowing

    Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

  • Phenoxyethanol Preservatives
    Preservative

    Helps keep the product stable and pleasant to use after opening.

    May suit

    All products that need protecting from spoilage.

    Worth knowing

    A very common, well-studied preservative used at low levels.

  • Glycerin Humectants
    Humectant

    Attracts and holds water to help hair feel hydrated and soft.

    May suit

    Dry or dehydrated hair, and many curl and moisture routines.

    Worth knowing

    A very common, well-tolerated humectant used across countless products.

  • Sodium Benzoate Preservatives
    Preservative

    Helps protect water-based products from spoilage so they stay usable.

    May suit

    All products that need a preservative system.

    Worth knowing

    Often paired with other preservatives for broad protection.

  • Cetrimonium Chloride Conditioning agents
    Conditioning agent

    A conditioning agent that helps smooth and soften the hair while reducing static and tangles.

    May suit

    People looking for improved manageability, detangling and smoother-feeling hair.

    Worth knowing

    It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

  • Parfum Fragrance ingredients
    Fragrance

    Gives the product its scent.

    May suit

    People who enjoy a scented product.

    Worth knowing

    Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

  • Tetrasodium EDTA Chelating agents
    Chelating agent

    Helps bind metal ions in water to improve product stability and performance.

    May suit

    Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

    Worth knowing

    Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.

  • Benzyl Benzoate Fragrance ingredients
    Fragrance component

    A fragrance component that is listed separately on labels by labelling convention.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Tocopheryl Acetate Conditioning agents
    Antioxidant and conditioning support

    A stable form of vitamin E used to help condition hair and support product stability.

    May suit

    Those looking for added conditioning support or antioxidant benefits in their haircare.

    Worth knowing

    It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

  • Aloe Barbadensis Leaf Juice Botanical extracts
    Botanical extract

    An aloe-derived ingredient added for a soothing, conditioning feel.

    May suit

    Most hair and scalp types, including those wanting a gentle feel.

    Worth knowing

    A popular botanical used across many gentle and moisturising products.

  • Panthenol Conditioning agents
    Conditioning agent

    Helps condition, soften and add a smooth, healthy feel to the hair.

    May suit

    Most hair types, especially dry or dull hair.

    Worth knowing

    A versatile, well-tolerated conditioning ingredient.

  • Citric Acid pH adjusters
    pH adjuster

    Fine-tunes the product pH, which can help the hair surface feel smooth.

    May suit

    Most hair types as part of a balanced formula.

    Worth knowing

    Usually present in small amounts to balance the formula.

  • Potassium Sorbate Preservatives
    Preservative

    Helps keep haircare formulas stable by preventing the growth of microbes.

    May suit

    Anyone who uses water-based products that benefit from reliable preservation.

    Worth knowing

    It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

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