Why You’ll love it
Damaged
Cruelty Free
Vegan
Consistent results: stronger, radiant hair
Eco-conscious brand prioritising minimal packaging
Premier solution for chemically-treated hair
Reinforces hair, pre and post-chemical service
Description
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Directions
Ingredients
  • Water (Aqua) Solvents
    Solvent

    Water acts as the main solvent that dissolves and distributes other ingredients in a formula.

    May suit

    Anyone using liquid haircare products, as water is a core component.

    Worth knowing

    It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

  • Bis-Aminopropyl Diglycol Dimaleate Conditioning agents
    Bond-building conditioning agent

    Helps support and reinforce hair’s internal bonds to improve strength and feel.

    May suit

    People with colour-treated, heat-styled or chemically processed hair seeking added resilience.

    Worth knowing

    It is known for its use in bond-building treatments that work alongside regular conditioners. It supports the hair structure rather than coating it heavily.

  • Propylene Glycol Humectants
    Humectant

    Helps hold moisture and carry other ingredients through the formula.

    May suit

    Most hair types as part of a moisturising formula.

    Worth knowing

    A widely used humectant and carrier ingredient.

  • Cetearyl Alcohol Conditioning agents
    Fatty alcohol conditioner

    A fatty alcohol that helps soften hair and improve the texture of formulations.

    May suit

    People looking for smoother, more manageable hair or richer, creamier product textures.

    Worth knowing

    Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

  • Behentrimonium Methosulfate Conditioning agents
    Conditioning agent

    A cationic conditioning ingredient that helps soften and detangle hair.

    May suit

    People looking for smoother, easier-to-comb hair, especially in conditioners and leave-in products.

    Worth knowing

    Despite the name, it is not a strong sulphate cleanser but a gentle, oil-loving conditioning compound derived from fatty alcohols.

  • Cetyl Alcohol Conditioning agents
    Emollient and texture enhancer

    Cetyl Alcohol helps soften the hair and gives products a smooth, creamy texture.

    May suit

    Those looking for conditioning, slip, or richer textures in their haircare products.

    Worth knowing

    Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

  • Phenoxyethanol Preservatives
    Preservative

    Helps keep the product stable and pleasant to use after opening.

    May suit

    All products that need protecting from spoilage.

    Worth knowing

    A very common, well-studied preservative used at low levels.

  • Glycerin Humectants
    Humectant

    Attracts and holds water to help hair feel hydrated and soft.

    May suit

    Dry or dehydrated hair, and many curl and moisture routines.

    Worth knowing

    A very common, well-tolerated humectant used across countless products.

  • Stearamidopropyl Dimethylamine Conditioning agents
    Hair conditioning agent

    A conditioning agent that helps smooth and soften the hair.

    May suit

    Those looking for improved slip, manageability and reduced static, especially in dry or textured hair.

    Worth knowing

    It is often paired with fatty acids to enhance conditioning performance and provide a softer feel. It also helps detangle without weighing hair down.

  • Quaternium-91 Conditioning agents
    Conditioning agent

    A conditioning compound that helps smooth, soften and detangle hair.

    May suit

    People looking for improved manageability, reduced frizz and a smoother feel in their hair.

    Worth knowing

    It is often used alongside other conditioning esters to enhance slip and reduce static. It is common in rinse-off conditioners and masks designed for dry or textured hair.

  • Sodium Benzoate Preservatives
    Preservative

    Helps protect water-based products from spoilage so they stay usable.

    May suit

    All products that need a preservative system.

    Worth knowing

    Often paired with other preservatives for broad protection.

  • Cetrimonium Methosulfate Conditioning agents
    Hair conditioning agent

    Helps soften, smooth and detangle hair by reducing static and improving manageability.

    May suit

    People looking for smoother, easier-to-comb hair or reduced frizz.

    Worth knowing

    Despite its name, it is not a sulphate surfactant but a quaternary conditioning ingredient commonly used in creams and conditioners. It is valued for providing a light, non-greasy conditioning feel.

  • Cetrimonium Chloride Conditioning agents
    Conditioning agent

    A conditioning agent that helps smooth and soften the hair while reducing static and tangles.

    May suit

    People looking for improved manageability, detangling and smoother-feeling hair.

    Worth knowing

    It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

  • Parfum Fragrance ingredients
    Fragrance

    Gives the product its scent.

    May suit

    People who enjoy a scented product.

    Worth knowing

    Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

  • Polyquaternium-37 Conditioning agents
    Film-forming conditioner

    A conditioning polymer that helps smooth the hair and improve manageability.

    May suit

    Those looking for softer, more manageable hair or extra slip in styling products.

    Worth knowing

    It forms a lightweight film on the hair to reduce static and enhance glide without leaving heavy residue. It is commonly used in both rinse-off and leave-in formulas.

  • Tetrasodium EDTA Chelating agents
    Chelating agent

    Helps bind metal ions in water to improve product stability and performance.

    May suit

    Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

    Worth knowing

    Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.

  • Benzyl Benzoate Fragrance ingredients
    Fragrance component

    A fragrance component that is listed separately on labels by labelling convention.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Etidronic Acid Chelating agents
    Chelating agent

    Etidronic Acid helps bind metal ions in water and formulas to support product stability and performance.

    May suit

    People living in hard‑water areas or those wanting formulas that rinse more cleanly.

    Worth knowing

    Chelating agents can support the effectiveness of cleansing and conditioning products by preventing mineral build‑up. They are widely used at low levels to help maintain formulation clarity and consistency.

  • Ascorbic Acid pH adjusters
    pH adjuster / antioxidant

    Ascorbic Acid is a form of vitamin C used to help adjust pH and support formula stability.

    May suit

    People using clarifying or colour-care products may appreciate its ability to support brightness and maintain product performance.

    Worth knowing

    It can also function as an antioxidant, helping protect formulas from oxidation. Its presence does not typically affect how a product feels or performs on the hair.

  • Phytantriol Conditioning agents
    Moisture-retaining conditioner

    Helps hair retain moisture and improves the performance of other conditioning ingredients.

    May suit

    Those seeking smoother, more hydrated hair or enhanced conditioning benefits.

    Worth knowing

    It is often used alongside ingredients like panthenol to support their absorption and effectiveness. It is well regarded for improving hair feel without adding weight.

  • Tocopheryl Acetate Conditioning agents
    Antioxidant and conditioning support

    A stable form of vitamin E used to help condition hair and support product stability.

    May suit

    Those looking for added conditioning support or antioxidant benefits in their haircare.

    Worth knowing

    It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

  • Aloe Barbadensis Leaf Juice Botanical extracts
    Botanical extract

    An aloe-derived ingredient added for a soothing, conditioning feel.

    May suit

    Most hair and scalp types, including those wanting a gentle feel.

    Worth knowing

    A popular botanical used across many gentle and moisturising products.

  • Panthenol Conditioning agents
    Conditioning agent

    Helps condition, soften and add a smooth, healthy feel to the hair.

    May suit

    Most hair types, especially dry or dull hair.

    Worth knowing

    A versatile, well-tolerated conditioning ingredient.

  • Jojoba Seed Oil Oils and butters
    Emollient oil

    A lightweight plant oil that helps condition and soften the hair.

    May suit

    Those seeking smoother, more manageable hair or added moisture without heaviness.

    Worth knowing

    Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

  • Citric Acid pH adjusters
    pH adjuster

    Fine-tunes the product pH, which can help the hair surface feel smooth.

    May suit

    Most hair types as part of a balanced formula.

    Worth knowing

    Usually present in small amounts to balance the formula.

  • Potassium Sorbate Preservatives
    Preservative

    Helps keep haircare formulas stable by preventing the growth of microbes.

    May suit

    Anyone who uses water-based products that benefit from reliable preservation.

    Worth knowing

    It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Questions and Answers

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