No.4 FINE Bond Maintenance Shampoo 250ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for gentle, sulphate‑free cleansing that still provides a rich foam.

It is often used in low‑irritation or moisturising shampoo formulas because it cleanses without feeling overly stripping. Common in solid shampoo bars and creamy cleansers.

Sensitive scalps and people seeking a gentle, sulphate-free cleanse.

Common in gentle and sulphate-free shampoos.

Those looking for mild cleansing, including people with sensitive scalps or dry hair.

It is part of the alkyl glucoside family, known for creating a soft, low-irritation lather. It is often blended with other surfactants to balance foam and cleansing strength.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Those looking for mild cleansing, including people with dry, curly or colour-treated hair.

It is commonly used alongside other surfactants to create a balanced, gentle cleansing system. It can also help improve the texture and thickness of formulations.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for enhanced styling hold or frizz control.

It is widely used in styling products to help shape and set the hair without feeling heavy. It also contributes to product consistency and spreadability.

People with colour-treated, heat-styled or chemically processed hair seeking added resilience.

It is known for its use in bond-building treatments that work alongside regular conditioners. It supports the hair structure rather than coating it heavily.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those looking for gentle cleansing ingredients derived from plant oils.

It is often used to help adjust the texture and cleansing profile of shampoos and can also contribute to conditioner emulsions.

People who like a rich, stable lather in their cleansing products.

It is often used alongside primary surfactants to enhance texture and mildness. Its viscosity‑boosting effect can also improve the feel of rinse‑off formulas.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.

Those looking for longer-lasting hold or enhanced definition in styling formulas.

It forms a lightweight film on the hair to support style retention without adding noticeable weight. Commonly used in gels, mousses and sprays for flexible control.

Those looking for products with reliable preservation, especially in creams, lotions or styling formulas.

It is commonly used in cosmetics at low levels to help maintain product quality over time. It works alongside other preservatives to support formula stability.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

People looking for improved slip, reduced frizz or easier detangling.

It is commonly used in shampoos, conditioners and styling products to enhance manageability and provide a light, non‑heavy feel. It is well known for offering conditioning benefits without weighing the hair down.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those looking for gentle, plant-derived ingredients that support softness and scalp comfort.

Rice bran extracts often contain natural antioxidants that can complement conditioning formulas. They are commonly included to enhance overall product feel rather than act as a primary active.

Those looking to enhance manageability, reduce the feel of dryness, or support colour retention.

Hydrolysed quinoa contains smaller protein fragments that can lightly film the hair, helping it feel smoother. It is often included in colour-care and strengthening formulas.

People in hard‑water areas who want products that rinse cleanly and maintain consistent results.

It supports formula stability and can help prevent mineral build‑up that may affect how products feel or work on the hair.

Those looking for gentle, plant-derived ingredients with light conditioning or antioxidant benefits.

Sunflower extract is commonly used for its mild, supportive properties and can complement both leave-in and rinse-off formulations. Its composition may vary slightly depending on how it is processed.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

People who prefer products with smooth, gel-like textures or those seeking naturally derived formulation agents.

It helps improve product spreadability and provides a light conditioning feel without weighing hair down. It is commonly used in both rinse-off and leave-in products.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those interested in botanical ingredients or products aimed at maintaining a balanced, refreshed scalp.

Rosemary leaf extract is widely used in haircare for its traditional association with invigorating and clarifying properties. It can be included in both everyday and specialised scalp-focused formulas.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Those who prefer products with a creamy or gel-like feel.

Derived from brown seaweed, algin is commonly used to give products a uniform, easy-to-apply texture. It also helps keep ingredients evenly dispersed.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

Those using hard water or products prone to mineral build‑up may appreciate its inclusion.

It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those looking for plant-based conditioning or moisture-supporting ingredients.

This extract comes from the tara plant and is valued for its film-forming and conditioning properties. It is commonly included alongside other hydrators and botanicals in modern haircare formulations.

Those looking for gentle botanical ingredients that may complement scalp care or overall hair health.

Sunflower sprout extract is often included for its antioxidant content and general supportive benefits in botanical-led formulations. Its effects may vary depending on the overall product formula.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.

Those interested in the appearance of their haircare products or checking for specific colour additives.

CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.

Those interested in the appearance and shade of their haircare products.

It is widely used in personal care and regulated for use in cosmetics. Colourants like this help maintain batch-to-batch visual consistency.