Why You’ll love it
Blonde
Damaged
Cruelty Free
Gluten Free
Paraben Free
Smaller pigments fill in porous areas for even tone in a root- to-tip formula that locks in brightness and hydration
Smooths, strengthens, and reduces brassiness after one use.
Description
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Directions
Ingredients
  • Aqua Solvents
    Solvent

    The water base that carries and dissolves the other ingredients in most products.

    May suit

    All hair and skin types.

    Worth knowing

    Almost always the first ingredient listed in water-based products.

  • Cetearyl Alcohol Conditioning agents
    Fatty alcohol conditioner

    A fatty alcohol that helps soften hair and improve the texture of formulations.

    May suit

    People looking for smoother, more manageable hair or richer, creamier product textures.

    Worth knowing

    Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

  • Caprylic/Capric Triglyceride Oils and butters
    Lightweight emollient

    A lightweight emollient that helps soften and smooth the hair without heaviness.

    May suit

    Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

    Worth knowing

    It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

  • Cetrimonium Chloride Conditioning agents
    Conditioning agent

    A conditioning agent that helps smooth and soften the hair while reducing static and tangles.

    May suit

    People looking for improved manageability, detangling and smoother-feeling hair.

    Worth knowing

    It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

  • Behentrimonium Chloride Conditioning agents
    Conditioning agent

    A conditioning agent that helps detangle and soften, reducing static and roughness.

    May suit

    Most hair types, especially tangle-prone or coarse hair.

    Worth knowing

    A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

  • Phenoxyethanol Preservatives
    Preservative

    Helps keep the product stable and pleasant to use after opening.

    May suit

    All products that need protecting from spoilage.

    Worth knowing

    A very common, well-studied preservative used at low levels.

  • Butyrospermum Parkii Butter Oils and butters
    Conditioning butter

    A rich butter that softens and conditions, adding slip to dry or coarse hair.

    May suit

    Dry, coarse, curly or thick hair wanting extra softness.

    Worth knowing

    Rich and nourishing, so amounts can be adjusted to hair type.

  • Parfum Fragrance ingredients
    Fragrance

    Gives the product its scent.

    May suit

    People who enjoy a scented product.

    Worth knowing

    Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

  • PEG-40 Hydrogenated Castor Oil Cleansers / surfactants
    Solubiliser and emulsifier

    Helps blend oils and fragrance into water-based formulas for even texture and performance.

    May suit

    Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

    Worth knowing

    It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

  • PPG-26-Buteth-26 Cleansers / surfactants
    Solubiliser / surfactant

    A nonionic surfactant that helps blend oil‑based and water‑based ingredients into a uniform formula.

    May suit

    Those using products with oils or fragrances that need even dispersion.

    Worth knowing

    It is commonly used in serums, conditioners and styling products to keep formulas stable and smooth. It also helps improve the spreadability of a product without affecting hair feel.

  • Polyquaternium-7 Conditioning agents
    Conditioning polymer

    A conditioning polymer that helps smooth, soften and reduce static in the hair.

    May suit

    People looking for improved slip, reduced frizz or easier detangling.

    Worth knowing

    It is commonly used in shampoos, conditioners and styling products to enhance manageability and provide a light, non‑heavy feel. It is well known for offering conditioning benefits without weighing the hair down.

  • Isopropyl Alcohol Solvents
    Solvent

    Helps dissolve ingredients and supports quick-drying formulas.

    May suit

    Those using styling products that benefit from fast evaporation, such as sprays.

    Worth knowing

    It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

  • Ethylhexylglycerin Preservatives
    Preservative booster

    Helps support the preservation system and can provide mild skin-conditioning benefits.

    May suit

    Those interested in gentle preservation systems or sensitive scalps may find it relevant.

    Worth knowing

    It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

  • Citric Acid pH adjusters
    pH adjuster

    Fine-tunes the product pH, which can help the hair surface feel smooth.

    May suit

    Most hair types as part of a balanced formula.

    Worth knowing

    Usually present in small amounts to balance the formula.

  • Bis-Aminopropyl Diglycol Dimaleate Conditioning agents
    Bond-building conditioning agent

    Helps support and reinforce hair’s internal bonds to improve strength and feel.

    May suit

    People with colour-treated, heat-styled or chemically processed hair seeking added resilience.

    Worth knowing

    It is known for its use in bond-building treatments that work alongside regular conditioners. It supports the hair structure rather than coating it heavily.

  • Sodium Benzoate Preservatives
    Preservative

    Helps protect water-based products from spoilage so they stay usable.

    May suit

    All products that need a preservative system.

    Worth knowing

    Often paired with other preservatives for broad protection.

  • Limonene Fragrance ingredients
    Fragrance component

    A fragrance component that also occurs naturally in many citrus and plant oils.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Hexyl Cinnamal Fragrance ingredients
    Fragrance component

    A fragrance ingredient used to give products a light, floral scent.

    May suit

    Those who enjoy subtly scented haircare products.

    Worth knowing

    It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

  • Acid Violet 43 Colourants
    Colourant

    A synthetic violet dye used to add colour or adjust tones in haircare products.

    May suit

    People using colour-depositing shampoos, conditioners or masks may find it relevant.

    Worth knowing

    It is commonly used in purple and violet toning formulas to help reduce the appearance of brassy or yellow tones in lightened hair. It is present in very small amounts to achieve precise colour effects.

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