Eyeliner Pencil

Those wanting added moisture, smoothness or frizz control.

It is created by hydrogenating plant-derived oils to give them a more stable, solid texture. This stability makes it useful in balms, creams and rich conditioning formulas.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Those looking for oil absorption, dry cleansing benefits, or added grip in styling products.

It is commonly used in dry shampoos and texturising formulas to help refresh the hair and support lift. Its smooth, lightweight particles contribute to a soft feel.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those looking for antioxidant support or colour maintenance may appreciate its inclusion.

It is commonly used to help stabilise cosmetic formulations and support the longevity of other ingredients. Its oil‑soluble nature allows it to work well in richer or emollient hair products.

Those using styling or dry-finish products that benefit from a lightweight, matte feel.

It is a common mineral ingredient used to enhance spreadability and stabilise product textures. It appears in a wide range of hair and styling products for its versatility.

Those interested in tinted or colour-enhancing products.

These pigments are valued for their stability and are widely used to achieve natural-looking shades. They do not affect the performance of the haircare formula beyond providing colour.

Those interested in product appearance or opacity, such as in creams or conditioners.

It is commonly used to create a uniform, opaque look and can also help stabilise formula appearance. Its presence does not affect how the product performs on the hair.

Those who enjoy luminous or light-reflective finishes in styling or colouring products.

It is a mineral powder widely used in cosmetics for its reflective properties. In haircare, it is typically present in small amounts for visual effect rather than performance.

Those interested in products with precise or vibrant colour tones.

It is a widely used cosmetic pigment known for its strong, consistent blue shade. It is typically used in very small amounts to fine‑tune colour.

Those interested in the appearance or tint of a product.

It is a stable, widely used inorganic pigment that helps achieve consistent purple or violet shades. It does not typically affect hair performance beyond colour aesthetics.

Those looking for vibrant red or pink tones in colour cosmetics or tinted hair products.

Carmine is a well‑known pigment with strong colour intensity and stability. It is animal-derived, which may be relevant for those seeking vegan formulations.

Those interested in the visual appearance of a product or checking for specific colour additives.

Lake pigments are dyes bound to an inert substrate to improve stability and reduce bleeding in formulas. They are commonly used when a vibrant, non-migrating colour is desired.